UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things


UNTETHER.tv gets behind the business of the mobile industry. Mobile veteran Rob Woodbridge interviews the leading mobile companies and mobile thinkers in the world and offers strategy and tactics to help you bring mobile into your business or create your mobile business.

0 Likes     0 Followers     1 Subscribers

Sign up / Log in to like, follow, recommend and subscribe!

UNTETHER.tv is the most comprehensive look into the back rooms and boardrooms of the most innovative mobile and pervasive computing companies and experts on the planet. Each episode helps you bring mobile into your business with the goal of increasing revenue.
🇬🇧 English
last modified
2016-03-02 15:06
last episode published
2016-03-02 15:06
publication frequency
2.1 days
Rob Woodbridge owner   author  
Number of Episodes
Detail page
Technology Business Management & Marketing Podcasting Business News News



Date Thumb Title & Description Contributors

A little comfort by the side of the road

Welcome to episode #274. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Ya...
Rob Woodbridge author

In case of emergency call your nearest...WaffleHouse?

Welcome to episode #273. On the show: Poster in motion for the film Creative Control; Web.com acquired Yodle; Alibaba invests in Groupon with them knowing; Mitsubishi's mid-air display - it's like magic; In case of emergency call your nearest WaffleHou...
Rob Woodbridge author

Gaga, Intel and Bowie...#DoesNotCompute

Welcome to episode #272. On the show: Amazon's Treasure Truck hits the streets of Seattle; Gemalto launches LinqUs IoT platform; Lady Gaga teams with Intel for David Bowie tribute at the Grammy's; KeyDuino means fist bumping your car to unlock it; Micr...
Rob Woodbridge author

Coming into Los Angeles

Welcome to episode #271. On the show: Order Domino's from Amazon Echo; Los Angeles GeoHub; Citymapper raises $40m; Ace Hotel + WeTransfer; Starbreeze's Starcade virtual reality arcade; Geofeedia raises $17m; Land Rover's #hibernot Instagram campaign; I...
Rob Woodbridge author

Shazaming your neighbourhood

Welcome to episode #270. On the show: Miami Heat taps AisleLabs; Down with CCTV-like service for location; Coors Light brings local music tastes to your ears with help from Shazam; Wells Fargo and BoA welcome ApplePay; UberRush delivers for Nordstrom; ...
Rob Woodbridge author

Holograms, bone conducting conversations and self-serve grocery stores

Welcome to episode #269. On the show: Real holograms thanks to Kino-Mo; Proxfinity's smart badge for conferences; Samsung's TipTalk lets you talk into your finger; Down with walkie-talkies thanks to Theatro; Microsoft's Skip means no lineups at Gerrity...
Rob Woodbridge author

Get a Lyft, drive-thru and get local

Welcome to episode #268. On the show: Are you ready for a drive-thru supermarket?; Euclid Analytics raises $20M; Foursquare (enough said); GoInStore; Lyft partners with National MedTrans Network; EyeQ to make waves at NRF; 7Eleven helps corrupt with re...
Rob Woodbridge author

Down with Dengue Fever

Welcome to episode #267. On the show: CES beacon scavenger hunt (again); EyeLock& Diebold rename the ATM "Irving"; Screen commerce by Think&Go; Billy Bishop Airport DOOH's the tunnel; Faking human stench to fight Dengue Fever; GM takes a Lyft f...
Rob Woodbridge author

Tweet that drone outta my face

Welcome to episode #266. On the show: The first beacon'd city; Crowdsourcing maps from driving your Toyota; Does it seem like Jameson's is following you? They are; Adored loved to the tuned of $2.3 million; Fleetzen's on-demand fleet of pick-up trucks;...
Rob Woodbridge author

The 2016 predictions extravaganza

Welcome to episode #265. On the show: This is our annual predictions show. We highlight the things that stuck with us throughout 2015, how our 2015 predictions panned out during the year, the trends we see gaining steam and the companies that you shoul...
Rob Woodbridge author

Nothing says Christmas like Membo, WayRay and the Samsung piano + Gary Johnson of ESRI

Welcome to episode #264. On the show: Membo moves into mobile; Moz partners with NavAds; WayRay announces the first holographic navigation; the Samsung holiday piano; Netflix helps you create snooze socks; Factual raises $35M; Mondelez's Cherry Ripe ca...
Rob Woodbridge author

Absolut-ly IoT, treats for cookies and Walmart's mobile payments grand entrance + Ted Mann of SnipSnap

Welcome to episode #263. On the show: Absolut-ly IoT; Pagen treats for real web cookies; Wayfindr finds Google - and $1 million; Irisys' Gazelle 2; Tapestry of Hope with Jane Goodall and ESRI; PlaceIQ and IRI team up; Walmart's mobile payment play; Dow...
Rob Woodbridge author

No hiding from racist tweets + Mikhail Damiani of Blue Bite

Welcome to episode #262. On the show: You can't hide from racist tweets; Bfonics launches WiFi beacon; Mobify acquires Donde; UberMedia's LROI; Tyrers Department Store tests the Digital Clothing Rail; Aruba Networks launches Mobile Engagement 2.0; Domi...
Rob Woodbridge author

Da da da daaaaa da + Erik McMillan of Shelfbucks

Welcome to episode #261. On the show: Star Wars infiltrates bus shelters; Placester raises $27M; Beretta's bluetooth gun; L&PM Editores gives away subway tickets in books; Kantar Shopcom partners in data with 4INFO; Book your room at the Air Canada...
Rob Woodbridge author

Car vending machines, tv ads that follow you& Virgin's SeatView + Ryan Laul of dTheory

Welcome to episode #260. On the show: Millennial Media works with Rentrak to match TV ads with mobile; Western Union partners with WeChat; America's Movie Night courtesy or RedBox; National Geographic launches "Find your park, love your park"; Carvana'...
Rob Woodbridge author

The crazies are everywhere

Welcome to episode #259. On the show: Jet.com entices employees with virtual reality; Uber partners with TomTom; PillPack wraps pills in location; PriceLocal launches in Charlotte; SingPost opens a mall; Coke's Wish In A Bottle campaign; Google Maps go...
Rob Woodbridge author

The starships have descended

Welcome to episode #258. On the show: A fleet of starship...delivery robots; LISNR raises $$; Amazon kills product dead; MediaSignage geotargeting moving vehicles; Rodilla gives away lunch; Facebook let's brands know who's nearby; Walgreens marries rew...
Rob Woodbridge author

Lowe's in spaaaaaaace

Welcome to episode #257. On the show: Tommy Hilfiger brings VR to the store; eeGeo launches global 3D mapping platform; MLB using SnapChat geofilters for the World Series; Taggalo blends beacons with facial recognition; Sochat lets you text anyone near...
Rob Woodbridge author

It's 2012 all over again

Welcome to episode #256. On the show: Zikit's now or never coupons; Paying with sounds; Short stories by ShortEdition; Unmapped; Pixie; Google's shopping insights; UNICEF Kid Power with Target; Uniqlo's U-Mood; GPS-based metering in NYC; MapQuest's ref...
Rob Woodbridge author

Mapping the American curse

Welcome to episode #255. On the show: Pinterest says location for every pin; Westfield and Commbank beacon Australia; Get yer booze really easy see from Drinkeasy; Cat mapping; MoveLoot does the heavy lifting; Pikato acquired by RetailNext; SIM Partner...
Rob Woodbridge author

Street meat never tasted so good

Welcome to episode #254. On the show: Ordering pizza from the street; LOCALiz from Bulzi; Droneports in Rwanda; Sunshine weather app; Your opinion pays in Portland; RevTrax patent; Walgreens' discounts for steps; Salvation Army's Human Needs Index; eye...
Rob Woodbridge author

Praying for an alternate reality

Welcome to episode #253. On the show: Easy location for SMEs thanks to Localistico; Walkbase teams with Samsung for in-store analytics; Amazing Amazon's Flex; On demand clothes alteration by Air Tailor; Nescafe brings virtual reality to...coffee; BestB...
Rob Woodbridge author

Sizzl, Eatsa without the waitsa and Rob joins Foko

Welcome to episode #252. On the show: Eastsa removes waiters from the restaurant; Fujitsu partners with iProximity; Panama does location video sharing; Goodwill's GoBin; Oscar Meyer is your new...matchmaker? Thinknear's ThinkPolitical; Starbucks rolls ...
Rob Woodbridge author

Book reviews, Bluesmart and Bruce

Welcome to episode #251. On the show: Apple buys Mapsense; Wycombe Wanderers add GPS trackers to their players; Lipton's Taste of the Brightside campaign makes it rain; Pokemon Go; Mapkin's natural language driving app; UnderArmour and Sports Authority...
Rob Woodbridge author

Selling blood for tickets + Wojtek Hoch of Nomadic Uno

Welcome to episode #249. On the show: SmarTone Telecom complicates the KISS principle; Ikea Canada powers discounts with Twitter vending machines; SeeLight helps the blind cross the street; Area360 raises $3.5M; Yogrt rakes in $3M; Untold Music Festiva...
Rob Woodbridge author

Man thongs, change room sex and baseball (with a side of Springsteen)

Welcome to episode #248. On the show: Uniqlo's Style Your Life campaign with WeChat; Kagulu tells everyone the value of your car; Verizon makes dumb cars a little smarter; Square partners with Apple for P2P payments; Shazam your vodka. Industry news ab...
Rob Woodbridge author

A new streak begins

Welcome to episode #247. On the show: Asif's Jamaican journey; Wrapify wants to pay you when you drive your car; Sensewhere partners with Tencent in China; Latis works on smarter notifications; Fishbrain helps catalog the world's endangered fish; Intel...
Rob Woodbridge author

Our moment of Zen + Thomas Walle Jensen of Proxbook

Welcome to episode #246. On the show: Peaceful walking by Walkonomics; Forbes and Tinder partner for networking; Blind French hikers trek 80km without a guide; AwareCar helps you avoid parking tickets; Embarcadero Technologies launches BeaconFence. Mem...
Rob Woodbridge author

Where is all the revenue in beacons?

If 2014 was the year of beacon awareness and 2015 was the year of the rollout, will 2016 be the year of beacon revenue? If so, how will they earn and for which industries will they earn for? Chuck highlights a recent ABIresearch study that shows this b...
Rob Woodbridge author

The 5 IoT success factors for media& entertainment companies

Tata Consultancy Services released a massive global trend study called "Internet of Things: The Complete Reimaginative Force" and it is crammed with incredible insight into this emerging world. In this episode we pull out the 5 success factors for medi...
Rob Woodbridge author

TWiLBM #245: Holy Fook!

Welcome to episode #245. On the show: Anonymous proximity messaging with NOD; Visor let's you see what's happening around the globe; Michigan University opens up MCity to test driverless cars; Beacons + WeChat test from Chow Tai Fook brings in $16m; Hi...
Rob Woodbridge author

Sony ushers in Drones as a Service (Daas)

Sony announced they are entering the drone business - not to sell them but to rent them out as a service to other companies. Are they becoming the Hertz of the drone industry? That's for another episode. Today we focus on how this announcement fits int...
Rob Woodbridge author

Connected "things" to be 25 billion within 5 years

On this inaugural episode of the show we lay the groundwork for the size and scope of the coming era of the Internet of Everything. IC Insights provides some incredible numbers of "things" that will be connected to the Internet within the next few year...
Rob Woodbridge author

Chrysler has 1.4 million reasons to embrace the Internet of Things...quickly

Chrysler ran into a PR nightmare this week with the controlled hack of a Jeep while it was cruising along the highway. They managed to mess around with the air conditioning and stereo and then shut down the engine - all while the helpless driver panick...
Rob Woodbridge author

For Doug Bain wherever he may be

Welcome to episode #244. On the show: Monetizing ears; UberMedia launches Location Visit Optimization; The world's first virtual reality theme park called The Void; The world's first artificially intelligent ad; MotorMood's emoticons for drivers; Audi,...
Rob Woodbridge author

Hey retailers, here's why no one is downloading your mobile app

There is a harsh reality in the retail industry right now, we don't shop every moment of every single day. I know, hard to believe it's true but it is. This makes the likelihood of consumers downloading an app (and keeping it downloaded) very low. Chuc...
Rob Woodbridge author

Groceries are hot + Ian Dallimore of Lamar

Welcome to episode #243. On the show: Location-based soundtrack on the Williamsburg Bridge; The Great Escape; Google's Eddystone beacon initiative; Spotify's musical map of the world; Enplug's digital signage app marketplace; CrispMedia partners with T...
Rob Woodbridge author

What shoppers want from a retailer's mobile app - a checklist

It isn't complicated. In fact, it comes down to 2 things. These two simple things that customers want inside a retailer's mobile app are defined in the most recent UPS Pulse of the Online Shopper report done by Comscore. In this episode, Chuck extracts...
Rob Woodbridge author

Go on take the money and run

Welcome to episode #242. On the show: AOL/Verizon may be Millenial Media; Shape-changing interfaces; Big Gay Ice Cream uses beacons; Gimbal's new U-series beacon; Rubicon Global's quest to be UBER for your trash; Bulmer's #livecolourful bar; MakersCafe...
Rob Woodbridge author

Mobile commerce around the world - not a small number to be found

Mobile commerce is getting big. How big? Great question. Chuck takes us around the world to give us the answer. First to the UK, then Korea, Italy, China and the US. Lots of "billions" being tossed around in this episode...
Rob Woodbridge author

bv02's The Brief #4 - Mobile Strategy with Rob Woodbridge

This is one that I'm very proud of. A great conversation about mobile strategy with BV02 CEO Andrew Milne. This time the roles are reversed and I'm being asked the questions. We discuss why companies aren't grasping the mobile opportunity, where mobile...
Rob Woodbridge author

Location IS the OS + Jeff White of Gravy

Welcome to episode #241. On the show: Avaya's bus shelter soccer shootout; Beacons on busses by Proxama& Exterion Media; Apple patents high fives& location-based tasks; The ATM for food by Oasis24Seven; Selfridges Tiffany& Co brings flagshi...
Rob Woodbridge author

The summer vacation show

Welcome to episode #240. On the show: We take a look at tools, services and technologies that will make your summer vacation better - no babysitting included. We feature stories about: Google Photos; Mr. Everything; PayPal and Uber; Foursquare's mayor ...
Rob Woodbridge author

Wearables AREN'T about getting ads to the wrist

Wearables can be a confusing world. On one hand (punny) we wear them in hopes that they streamline our lives, make us healthier and bring our eyes away from the constant glow of the smartphone screen. On the other hand we are all trying to figure out h...
Rob Woodbridge author

Would you believe we are twins?

Welcome to episode #239. On the show: Parkour Method; Roku& Innovid team up; VenueLabs acquired by Groupon; Amazon testing On My Way delivery service?; Ted Baker launches online virtual store with 360 degree panorama technology; Reachi uses a mesh ...
Rob Woodbridge author

Mapping the magnetic genome

Welcome to episode #238. On the show: Thync's digital drug; Google's Location Aware Search; Indoor Atlas partners with Aisle411; Marriott and Netflix Travel Brilliantly together; Nomadic Gifts brings back the carrier pigeon; Verve Mobile acquires Fosbu...
Rob Woodbridge author

Is mass transit the key to mass mobile commerce adoption?

Adoption for mobile payments happens when it hits on something that lots of people do every single day. Buying a chocolate bar or a lottery ticket doesn't cut it, neither do groceries. Starbucks has nailed it and so to has the Mass Bay Transportation A...
Rob Woodbridge author

Connected fabric, Jurassic promo and Wearables for Good

Welcome to episode #237. On the show: Samsung& Jurassic World offer Best Buy exclusive content; Pinterest's "buyable pins"; Alibaba tests new QR codes for a nifty idea; Periscope's map view; Zopper raises $20m; Google's connected fabric Project Jac...
Rob Woodbridge author

mCommerce, not apps, dominate mobile revenue and investment

If you are wondering where all the money is being invested into and earning from in mobile we have the answer: Mobile Commerce. It has taken in almost 50% of all investment money and is slated to dominate earnings for years to come. Just how big is it?...
Rob Woodbridge author

The 3 obstacles to mobile payment adoption are...

We highlight the top 3 monstrous obstacles to mobile payment adoption in this episode based on the results of a study by the Mercator Advisory Group. However, there is a fourth obstacle and it is something Chuck says as the final word of this episode -...
Rob Woodbridge author