Inside PR

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Inside PR is a weekly look at Public Relations and where it intersects with business and technology with co-hosts Gini Dietrich, Joseph Thornley, and Martin Waxman

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Website
https://firpodcastnetwork.com/inside-pr/
Description
Inside PR is a weekly look at Public Relations and where it intersects with business and technology
Language
🇬🇧 English
last modified
2019-11-05 22:03
last episode published
2019-10-15 19:55
publication frequency
16.24 days
Contributors
Martin Waxman, Gini Dietrich, Joe Thornley author  
Harry Hawk owner  
Explicit
false
Number of Episodes
80
Rss-Feeds
Detail page
Categories
Technology Business Management & Marketing Podcasting News

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Episodes

Date Thumb Title & Description Contributors
15.10.2019

Inside PR 545: Autumn Intent

Summer vacation is over - and it's time to fire up the Inside PR podcast.Continue Reading → The post Inside PR 545: Autumn Intent appeared first on FIR Podcast Network.
Joe Thornley author
21.07.2019

Inside PR 544 – Mr Zuckerberg was otherwise engaged

Practical advice for PR practitioners about incorporating SEO in their earned media programs. The Open Government Partnership and the Grand Committee converged on Ottawa to discuss open engagement, privacy, responsibility. Mark Zuckerberg took a pass.C...
Joe Thornley author
14.07.2019

Inside PR 543 – Algorithmic Accountablity and Privacy

On this week's Inside PR, we consider the implications of an Algorithmic Accountability Act, rebalancing the freedom of companies to capture and use our data with our right to informed consent. Plus: Protect your privacy against hidden cameras during y...
Gini Dietrich author
12.06.2019

Inside PR 542: Welcome Dan York

Canada announces a Digital Charter. Our relationship with Google. And Dan York joins the Inside PR team.Continue Reading → The post Inside PR 542: Welcome Dan York appeared first on FIR Podcast Network.
Joe Thornley author
13.05.2019

Inside PR 541 – Gain a point. Lose a point.

Facebook. Google. FIR Podcast network. Local news deserts. Elections. GarageBand turns fifteen. Lots of talk.Continue Reading → The post Inside PR 541 – Gain a point. Lose a point. appeared first on FIR Podcast Network.
Joe Thornley author
7.05.2019

Inside PR 540 – Private and Privacy aren’t the same thing

Is Mark Zuckerberg’s concept of privacy your concept of privacy? Probably not. And this week we discuss Zuckerberg’s ongoing repositioning of Facebook as “private.”Continue Reading → The post Inside PR 540 – Private and Privacy aren’t the same thing ap...
Joe Thornley author
30.04.2019

Inside PR 539: Google Takes a Pass and Cision thinks about a sale

Google takes a pass on carrying political advertising in Canada. And there are reports that Cision is up for sale.Continue Reading → The post Inside PR 539: Google Takes a Pass and Cision thinks about a sale appeared first on FIR Podcast Network.
Joe Thornley author
2.04.2019

Inside PR 538 – Roger McNamee is Zucked

This week, we take a deep dive into Roger McNamee's Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have ch...
Joe Thornley author
24.03.2019

Inside PR 537 – As radio fades, can podcasting survive the attention of advertisers?

Radio is fading as younger people move to streaming audio. And as this happens, advertisers look for opportunities on podcasting and podcasters look to monetize their productions. Is this the beginning of the end of podcasting as we know it?Continue Re...
Joe Thornley author
18.03.2019

Inside PR 536: As newsrooms disappear…

We have some news to break on this week’s Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade – and growth has reached the point in which she ...
Joe Thornley author
11.03.2019

Inside PR 535 – Facebook’s PR Push

This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.Continue Reading → The post Inside PR...
Joe Thornley author
12.02.2019

Inside PR 534 – Know your ISP knows if you know what it knows about you

This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.Continue Reading → The post Inside PR 534 – Know your ISP knows if you kn...
Joe Thornley author
29.01.2019

Inside PR 533: Be The Best You Can Be

Joseph Thornley, Gini Dietrich and Martin Waxman talk about Gillette's The Best Men Can Be campaign, Facebook's support for local journalism, and Gini's advice for Alexa Flash Briefings.Continue Reading → The post Inside PR 533: Be The Best You Can Be ...
Joe Thornley author
6.01.2019

Inside PR 532 – We’ve got resolutions

If you want to get some insight into what makes Martin, Gini and Joe tick, you'll probably find out this week. And along the way, we hope that you may get some ideas for things you may want to do this year yourself.Continue Reading → The post Inside PR...
Joe Thornley author
27.12.2018

Inside PR: Surviving the economic downturn

Don't try to cut your way through the downturn. Instead, consider diversifying your business's revenue stream. You'll see the winners emerge and then be able to exit from the losers, coming out the other end stronger and richer.Continue Reading → The p...
Joe Thornley author
20.12.2018

Inside PR 530 – Breaking Up is hard to do

Mobile apps share your location in ways you didn't expect. The FAANG members are getting bigger and more dominant. Maybe it's time for a break up.Continue Reading → The post Inside PR 530 – Breaking Up is hard to do appeared first on FIR Podcast Networ...
Joe Thornley author
10.12.2018

Inside PR 529: Damian Collins 1; Mark Zuckerberg 0

Facebook may have more members than any country has population. And Mark Zuckerberg may feel he's too important to accept an invitation from legislators representing eight countries to testify before them. But Mark Zuckerberg definitely isn't bigger th...
Joe Thornley author
26.11.2018

Inside PR 528 – Facebook’s Big Fail

The New York Times answered the question that Gini Dietrich has been asking since the whole Cambridge Analytica fiasco broke - where are Facebook's communications team and what are they advising. Well, as it turns out, the real question should have bee...
Joe Thornley author
19.11.2018

Inside PR 527 Delay. Deny. Deflect

Facebook fails both on transparency and action. Ev Williams reflects on how Twitter could have done it better. PR people ask for links. Cloudflare 1.1.1.1 protects our privacy. And are nanoinfluencers a thing?Continue Reading → The post Inside PR 527 D...
Joe Thornley author
12.11.2018

Inside PR 526 – The Peril of Promiscuous Following

Reflecting on the source of investment in the search and social media giants. Also, has news media's tilt to entertainment logic hobbled their ability to shed light on the underlying issues?Continue Reading → The post Inside PR 526 – The Peril of Promi...
Joe Thornley author
5.11.2018

IPR 525 Unfair and Egotistical?!

Several listeners responded to our social media in crisis communications discussion from IPR 523. Plus, we look at the Twitter data for insight into the methods of Trolls. And greater transparency when a tweet is taken down by Twitter.Continue Reading ...
Joe Thornley author
29.10.2018

Inside PR 524 When a client stops returning your calls

Have you ever had a client stop returning your calls? Also, minus Google+, you and algorithms, and a new podcast for PR leadersContinue Reading → The post Inside PR 524 When a client stops returning your calls appeared first on FIR Podcast Network.
Joe Thornley author
22.10.2018

Inside PR 523 Is your password “Password?”

A discussion of new research on the adoption of social media, our online security practices and the reinvention of PRContinue Reading → The post Inside PR 523 Is your password “Password?” appeared first on FIR Podcast Network.
Joe Thornley author
16.10.2018

Inside PR 522 – Crisis Expectations

Talking about metadata and privacy. And are we realistic in our expectations of how much information organizations should provide to us during a crisis?Continue Reading → The post Inside PR 522 – Crisis Expectations appeared first on FIR Podcast Networ...
Joe Thornley author
1.10.2018

Inside PR 521: Twitter chronologically

Twitter brings back the chronological feed. Mary Meeker is starting up. And Facebook continues to have trouble holding onto teens.Continue Reading → The post Inside PR 521: Twitter chronologically appeared first on FIR Podcast Network.
Joe Thornley author
17.09.2018

Inside PR 520: Nike and corporate activism

This week on Inside PR, we discuss Nike’s recent endorsement of Colin Kaepernick as an example of corporate activism and corporate social responsibility. Gini and Martin see Nike’s Colin Kaepernick endorsement as a laudable example of corporate activis...
Joe Thornley author
6.09.2018

Inside PR 519: Do you see the bias?

Let's talk about bias in Google and Facebook. And filtering keywords on Facebook. Finally, the New Yorker's Steve Bannon fiasco.Continue Reading → The post Inside PR 519: Do you see the bias? appeared first on FIR Podcast Network.
Joe Thornley author
17.08.2018

Buying YouTube Videos? Let’s talk ethics.

This week on Inside PR 518, we talk about the upgrade to the Twitter app that makes creating Tweet Threads as easy as clicking on a plus sign at the bottom of your tweet composition window. Twitter threads are a great way to tell more complex stories o...
Joe Thornley author
6.08.2018

Inside PR 517: Trolling for Good?

This week, we look at the decision of the New York Times to stand behind Sarah Jeong following the trolling controversy. Also, Gini Dietrich offers advice on converting your speaking opportunities into business leads. Finally, in our #IPRMustKnow segme...
Joe Thornley author
30.07.2018

Inside PR 516: Time to listen, reconcile and forgive?

Gini Dietrich is back with us this week. And that’s a good thing as we dig into the reactions to James Gunn’s firing and the allegations against Les Moonves. Do the responses of the Guardians of the Galaxy cast and the CBS Films’ President Terry Press ...
Joe Thornley author
24.07.2018

Inside PR 515: What would you do?

This week on Inside PR 515 we consider examples of tough issues and crisis points. Is it wise to keep your powder dry and hold off communicating? To avoid feeding the beast? Or should a communicator always look for a way to communicate the core princip...
Joe Thornley author
17.07.2018 https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg

Backstage at Lynda.com

Martin Waxman is in California recording his next course for Lynda.com/LinkedIn. And we took the opportunity to invite Martin’s producer, Hilary White, to give us insight into these and many more questions we have about online courses.  Continue Readin...
Joe Thornley author
10.07.2018 https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg

Inside PR 513: It’s about disclosure, stupid!

On this week's episode of the Inside PR podcast: The biggest change to WordPress in ten years; the Guardian decides good enough video really is good enough; and a teachable moment in marketing ethics. It's about disclosure, stupid!Continue Reading → Th...
Joe Thornley author
2.07.2018 https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg

Inside PR 512 – GDPR: Not yet in the rearview mirror

Six weeks after GDPR came into force, it's clear that many companies haven't really got it right. And now, California has enacted the toughest privacy law in the United States. So, if you thought GDPR and privacy rights were in the rearview mirror, thi...
Joe Thornley author
25.06.2018 https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg

Apple and Reddit upgrade the news

Did you hear the news? Apple and Reddit just upgraded their apps with some serious news coverage. And Instagram launched IGTV, a serious competitor in longer videos. But Google can't be serious about the new Google Podcasts app.Continue Reading → The p...
Joe Thornley author
20.06.2018 https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg

Inside PR 510: People over data

Gini Dietrich, Martin Waxman and Joseph Thornley discuss the Privacy Paradox highlighted by Mary Meeker in her Internet Trends 2018 presentation. And we look at WeMo, just one mo' social network.Continue Reading → The post Inside PR 510: People over da...
Joe Thornley author
11.06.2018 https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg

Greater transparency and more balance

Instagram reveals some of the inputs to its algorithm. The loss of traffic to publishers from Facebook is balanced by an increase in traffic from Google Search and direct.Continue Reading → The post Greater transparency and more balance appeared first ...
Joe Thornley author
4.06.2018 https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg

Gini Dietrich shows us how to launch a podcast

Gini Dietrich gives a textbook demonstration of how to start a podcast, we look at one important element of success in managing distributed workforces, and we look at the marketing and advertising hangover from the implementation of GDPR. All this, and...
Joe Thornley author
20.05.2018 https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg

Inside PR 507: GDPR is here

GDPR is here. Comments don't have to be toxic. Klout is no more. Gini launches the Spin Sucks podcast. Martin launches a podcasting course.Continue Reading → The post Inside PR 507: GDPR is here appeared first on FIR Podcast Network.
Joe Thornley author
8.05.2018 https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg

Yes, you ARE the product. But you don’t have to be.

You ARE Facebook's product. But you don't have to be. And look at LinkedIn now. 15 years old and going strong.Continue Reading → The post Yes, you ARE the product. But you don’t have to be. appeared first on FIR Podcast Network.
Joe Thornley author
6.05.2018 https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg

Oh What a Week it Was

A replay of our conversation from Inside PR 464 about the new Trump administration and whether the news media is too weakened to do its job. And as you listen to it, we think you’ll find that the questions we asked in January 2017 are as apt today as t...
Joe Thornley author
30.04.2018 https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg

Inside PR Goes to the Mat[tresses]

The responsibility for disclosure about the true nature of mat releases is a shared by PR agencies, distributors and publishers. And Facebook Canada does a FaceplantContinue Reading → The post Inside PR Goes to the Mat[tresses] appeared first on FIR Po...
Joe Thornley author
22.04.2018 https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg

Is Reddit right for my business?

Should you use Reddit for your business communications? Will the Reddit community welcome you or even accept you? And Gini, Martin and Joe have very different takes on Zuckerberg’s performance and its impact and potential consequences.Continue Reading ...
Joe Thornley author
10.04.2018 https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg

All eyes on Washington

We CAN change the balance of power between people and the social networks. But to do so, we need to be aware that it is our presence that makes social networks economically viable. And we need to look to government and public interest groups to champio...
Joe Thornley author
3.04.2018 https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg

A Facebook Senate? WTF!

Mark Zuckerberg would create his own Senate. And Cloudflare gives us 1.1.1.1 to protect our privacy from our ISP.Continue Reading → The post A Facebook Senate? WTF! appeared first on FIR Podcast Network.
Joe Thornley author
2.04.2018 https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg

Inside PR 500: The End is Not Near

It's episode 500 and, like the World Wide Web, we're not going away.Continue Reading → The post Inside PR 500: The End is Not Near appeared first on FIR Podcast Network.
Joe Thornley author
11.03.2018 https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg

Inside PR 499: Ethics and Tech Education

Ethics in tech, Facebook skews older and Google AMP embraces storiesContinue Reading → The post Inside PR 499: Ethics and Tech Education appeared first on FIR Podcast Network.
Joe Thornley author
5.03.2018 https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg

Inside PR 498: Facebook asks some Hard Questions

We talk about news on Snapchat and  Facebook's Hard Questions, a series of linkworthy posts on Facebook's blog. Nuff said.Continue Reading → The post Inside PR 498: Facebook asks some Hard Questions appeared first on FIR Podcast Network.
Joe Thornley author
12.02.2018 https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg

The tools we need to take control of my personal privacy and data

The Privacy Commissioner of Canada looks at de-indexing and takedown notices as tools to provide us with more control over our data. And we take another look at the opacity of Facebook's measures on news in the Newsfeed.Continue Reading → The post The ...
Joe Thornley author
5.02.2018 https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg

Inside PR 496: Talking about accountability and responsibility

Our conversation centers on the introduction of survey questions to ask Facebook users about their awareness of and trust in news sources. Also on this week's agenda, payola PR. Does it exist? What does it say about ethics in PR? What should we as an i...
Joe Thornley author