FIR on Higher Education

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From recruiting students to getting media coverage, higher education faces unique communication challenges. Kevin Anselmo reports the news and conducts interviews with thought leaders in this bi-weekly podcast.

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Website
https://firpodcastnetwork.com/fir-on-higher-education/
Description
Bi-weekly news and interviews about communicating effectively in post-secondary education
Language
🇬🇧 English
last modified
2019-11-06 16:08
last episode published
2017-10-27 14:44
publication frequency
30.24 days
Contributors
Kevin Anselmo author  
Harry Hawk owner  
Explicit
false
Number of Episodes
17
Rss-Feeds
Detail page
Categories
Technology Business Education Management & Marketing Higher Education Podcasting

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Episodes

Date Thumb Title & Description Contributors
27.10.2017

FIR on Higher Education #67: How Professors Can Use Comms Tools to Enhance the Student Experience

How can professors – regardless of field – be more creative? What are ways to use digital communications tools to enhance the student experience? How can professors become co-creators in the learning process with their students? How do we prepare stude...
Kevin Anselmo author
16.08.2017

FIR on Higher Education #66: Perhaps You Should Communicate Your Research via Instagram?

Communicating research visually can be challenging. I have struggled to find really compelling examples of academics / researchers who are effective at using Instagram to communicate research. I was therefore grateful to come across the world of Paige ...
Kevin Anselmo author
16.05.2017

FIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio?

An academic, researcher or expert's bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on Higher Educ...
Kevin Anselmo author
14.03.2017

FIR on Higher Education 64: Communicating Research via Video

How do you communicate complex ideas via video? If you are a researcher or communicator, perhaps this is a question on your mind. On episode 64 of the FIR on Higher Education podcast, guest Jonathan Ezer offers advice on how to communicate your researc...
Kevin Anselmo author
28.10.2016

FIR on Higher Education – Update

This short episode is an update about FIR on Higher Education. In summary, FIR on Higher Education is going on a bit of a hiatus for the next few months. I share a bit of the rationale on this episode. If you don’t care about that, but are interested i...
Kevin Anselmo author
28.10.2016

FIR on Higher Education – Update

This short episode is an update about FIR on Higher Education. In summary, FIR on Higher Education is going on a bit of a hiatus for the next few months. I share a bit of the rationale on this episode. If you don’t care about that, but are interested i...
Kevin Anselmo author
4.10.2016

FIR on Higher Education #63: How to Integrate Marketing Automation at your School

Has your school integrated a marketing automation program? If not, or if you have not been successful with your marketing automation efforts, you will want to listen to the insights from Christie Campbell, Associate Vice President of Marketing at St. E...
Kevin Anselmo author
4.10.2016

FIR on Higher Education #63: How to Integrate Marketing Automation at your School

Has your school integrated a marketing automation program? If not, or if you have not been successful with your marketing automation efforts, you will want to listen to the insights from Christie Campbell, Associate Vice President of Marketing at St. E...
Kevin Anselmo author
19.09.2016

FIR on Higher Education #62: How Gettysburg College Increased Its Visibility Through Medium

Have you dabbled with Medium, the online publishing tool owned by Twitter? Not happy with your success? If that is the case for you and you want to discover how to change this narrative, then you will want to listen to episode 62 of FIR on Higher Educa...
Kevin Anselmo author
19.09.2016

FIR on Higher Education #62: How Gettysburg College Increased Its Visibility Through Medium

Have you dabbled with Medium, the online publishing tool owned by Twitter? Not happy with your success? If that is the case for you and you want to discover how to change this narrative, then you will want to listen to episode 62 of FIR on Higher Educa...
Kevin Anselmo author
1.09.2016

FIR on Higher Education #61: Using a Podcast to Sell a Course

On the FIR on Higher Education podcast, we have discussed how a podcast can be used in higher education to support big-picture objectives. We focused on using podcasts for events (with Donna Papacosta on episode 50) and how a podcast can be used to com...
Kevin Anselmo author
17.08.2016

FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation

James Henderson, a professor at IMD and a member of the management team responsible for programs and innovation, provided the inside story about the Global Leader Index, a compelling example of an effective lead magnet.Continue Reading → The post FIR o...
Kevin Anselmo author
17.08.2016

FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation

James Henderson, a professor at IMD and a member of the management team responsible for programs and innovation, provided the inside story about the Global Leader Index, a compelling example of an effective lead magnet.Continue Reading → The post FIR o...
Kevin Anselmo author
30.07.2016

FIR on Higher Education #59: How to Think Through Your Media Monitoring

The success of a PR program hinges on monitoring. We need to have the tools in place to know not only what is being said about our brand, but also what is being communicated about our industries, competitors and audiences. We then need to have the appr...
Kevin Anselmo author
30.07.2016

FIR on Higher Education #59: How to Think Through Your Media Monitoring

The success of a PR program hinges on monitoring. We need to have the tools in place to know not only what is being said about our brand, but also what is being communicated about our industries, competitors and audiences. We then need to have the appr...
Kevin Anselmo author
15.07.2016

FIR on Higher Education #58: Shel Holtz on Developing Employee Advocacy Programs

As the Edelman Trust Barometer details, the public in general is skeptical about messages coming from PR professionals or senior leadership. However, employees and subject matter experts are trusted, according to the Edelman survey. It should therefore...
Kevin Anselmo author
30.06.2016

FIR on Higher Education 57: How to Generate Research Impact

There are many factors that motivate researchers. From my years working in higher education communications, I believe that "impact" is one of the key motivators. This impact is measured in several different ways. On episode 57 of FIR on Higher Educatio...
Kevin Anselmo author