WPblab - A WordPress Social Media Show


Jason is an IT Tech and WordPress Web Developer joined forces with Bridget Willard a Twitter Nerd who both love WordPress answer your WordPress Questions every Thursday night at 7:30 p.m. Pacific

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Weekly WordPress live stream and podcast focusing on using social media marketing with WordPress
🇬🇧 English
last modified
2019-11-10 04:43
last episode published
2019-11-08 19:27
publication frequency
11.24 days
Jason Tucker & Bridget Willard author  
Jason Tucker & Bridget Willard owner  
Number of Episodes
Detail page
Technology Business Education Management & Marketing Software How-To Educational Technology



Date Thumb Title & Description Contributors
8.11.2019 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

Going Insane for Website Ads w/ David Margowsky

In this episode, Jason is joined by David Margowsky from Pixel Jar. They will discuss why you should monetize your websites with ads and the best way to sell.Join us on this episode of WPblab by visiting our Participant guidelines page.Wanna sponsor ou...
11.10.2019 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WordCamp Speakers: The Tool Kit Episode on WPblab

This week on WPblab, Bridget and Jason are going to talk about the tools, tips, and tricks every WordCamp speaker needs to know. You can't always rely upon the tech at a venue -- especially if you plan to repurpose that content later.If you’re interest...
20.09.2019 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

Asking for Reviews for Your WordPress Business w/ Chris Badgett

Asking for reviews is tough. Giving one-star reviews in WordPress has become a joke. So how do you get reviews that actually help your business? In this episode, Bridget and Jason chat with Chris Badgett of LifterLMS. You won't want to miss this one.Th...
6.09.2019 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

Keeping Your Email Marketing Audiences Interested

On this episode, Jason and Bridget talk with Amy Hall on how to build up your mailing list and how to keep your email marketing audience interested.The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out...
5.09.2019 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

How to do marketing for a WordCamp

In this episode, Jason talks with Christiana Mohr and Sé Reed on how they are promoting their upcoming WordCamp. The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://serverpress.com as well...
2.09.2019 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

The State of the WordPress Ecosystem: Summer Update

In this episode, Jason and Bridget take a small break in their format to chat about developments this week in the WordPress ecosystem. How will these changes affect how plug-in businesses and freelancers market if at all? Tune in.Thank you to our spons...
14.08.2019 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

Influencer Marketing: The Good, The Bad, and The Ugly

In this episode, Bridget and Jason riff on marketing with influencers, affiliate links, and guest bloggers.Thank you to our sponsors!The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www...
14.08.2019 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WordPress Marketing: Standing out from the Services Crowd w/ Jason Resnick

This week Jason and Bridget are joined by popular podcast host Jason Resnick from Live in the Feast. Jason built his business in WordPress services and he has been talking a ton right now about word-of-mouth marketing by standing out in the crowd inclu...
9.07.2019 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

Separating Your Identity from Your Product w/ Cory Miller

In this episode, Jason and Bridget are joined by Cory Miller for a discussion on creation versus identity.As product creators, how do you separate your identity from your product? Why does it matter? When you sell your product, who are you? With all of...
12.06.2019 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

Marketing Managed WordPress Hosting in a Saturated Market

In this episode, Jason Tucker and Bridget Willard were joined by Jeff Matson from Pagely's NorthStack. He gave insight into Managed WordPress, WordPress Hosting, and Managed AWS Service.Thank you to our sponsor!The WPwatercooler network is sponsored by...
26.05.2019 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

Marketing Yourself as a WordPress Developer

Marketing yourself as a WordPress developer is challenging, especially when starting out. In this episode, Jason and Bridget are joined by Rachelle Wise of Wise Arts to brainstorm some solutions.Join us on this episode of WPblab by visiting our Partici...
5.05.2019 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

Extending your Existing Brand to Digital

You built a successful company and your reputation is bar none. But how do you transition that branding online? In this episode, Jason and Bridget will give some good examples and take your live questions via chat.Join us on this episode of WPblab by v...
27.04.2019 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

Why Even WordPress Professionals Need To Hire

We know you know your business. You work magic for your clients, maximize their SEO, send amazing drip campaigns, write their content, and even build their site. But what about your own website? The saying about the cobbler’s kids having no shoes is co...
20.03.2019 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

Featured images - not just for blog posts

How many times have you created a landing page for a client yet neglected a featured image? Sometimes we forget that those pages also need unique images for social sharing. In this episode, Jason and Bridget chat about strategy, tactics, and tools.Than...
19.03.2019 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

The Importance of Visual Branding w/ Michelle Schulp

In this episode, Jason and Bridget chat with @Michelle Schulp from MarkTimeMedia.com about how branding can make or break your business.Thank you ServerPress makers of DesktopServer for sponsoring this episode.
1.02.2019 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP121 - State of Journalism and How that Matters to WordPress

In this episode, Jason and Bridget are joined by "Producer Jen." We brought Jen Miller from behind the scenes to talk about the interesting developments in journalism and how WordPress is involved. Join us in the live chat to ask questions. You're sure...
21.12.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP120 - How many CTAs does a WordPress Site Need?

CTAs. Marketers and their acronyms, right? It's frustrating and confusing. So you know you need a call to action but where and how many? Is there such a thing as too many CTAs? In this episode, Jason and Bridget are joined by long-time marketer Robert ...
9.12.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab Special - Commenting on State of the Word 2018

"This was one of the most controversial and acrimonious we have had in a long time, maybe ever if you’re new to WordPress."Matt Shows off Shape Divider Blocks - 3:12Matt mentions vendors that are making blocks for Gutenberg - 3:73Matt talks about LazyB...
7.12.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab 118 - Goldilocks and The Three Holidays - How to Market your WordPress Business during Black Friday, Cyber Monday, and Giving Tuesday

Marketing your WordPress product or business can be tricky during the holidays. What's too much and what's too little. In this episode, Marc Benzakein from Server Press, LLC will join us to talk about how he got it just right.
30.11.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab Quickie 116 – Hiring Social Media Specialists: How to ask the right questions

In this quick episode, Jason and Bridget will help you ask the right questions when hiring a social media specialist to grow your WordPress business.This episode brought to you by ServerPress makers of DesktopServer and WPSiteSync.
16.11.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP117 - Demystifying Search Intent for Your WordPress Site w/ John Locke

In this episode, Jason and Bridget are joined by developer and SEO expert John Locke of Lockedown Design. We will discuss how to crack the mysterious intent from searchers and some ways to improve your site's ranking.
3.11.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP115 - WordPress Agencies: Red Flag Warnings

In this episode, Jason and Bridget are joined by Geno Quiroz, from Monterey Premier, a WordPress agency in Northern California. We're going to chat about red flag warnings, intuition, following your gut, and firing clients.
19.10.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP114 – Cold Calling – The WordPress Way

In this episode, Jason and Bridget will chat about cold calling — the good, bad, and the ugly. How do you do this in the WordPress ecosystem effectively without sounding like a used car salesman?No-one likes cold calling at first – it feels slimy – how...
27.09.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP113 – Marketing Your Odds in Vegas

In this episode, Jason Tucker is joined by Russ, a long-standing WordPress Community evangelist. They will be talking about taking chances with your career — the wins, losses, and overall tends.
21.09.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP112 – WordPress Marketing: Turning Support FAQ into Content Marketing

Repurposing ContentDON’T - go to someone else’s website, highlight, copy and paste onto your site - that is bad!DO - open up your email, look at the emails that your customers are sending you (the questions they ask), THOSE are the questions you should...
6.09.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP111 – Beyond Local: Why Market Yourself Internationally

In this episode Jason and Bridget will chat about the pros and cons of international travel when it comes to marketing your WordPress business.EP5-Embracing the Community Through VoluntourismYoast Diversity Fund • YoastRobert Windisch (@nullbytes)Multi...
23.08.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP110 - Why is syndicated content bad?

Syndicated content seems like a great way to publish. But is it the best option? In this episode Jason and Bridget weigh the options.

WPblab EP109 - Networking the Right Way: A guide to attending, speaking, and hosting Meetups

Bridget was late to her very first meetup and ended up having to sit up front, and when it was over, she just left - “don’t do that!” ;)Jason had a similar experience, but he likes sitting in the front row! His first meetup had nothing to do with WordP...

WPblab EP108 - Marketing Your WordPress Business with Loss Leaders

This week, Jason and Bridget are joined by James Laws from Saturday Drive. He's also the co-host of the Adventures in Businessing podcast. We'll be discussing free work, loss leaders, and freemium price models in the WordPress ecosystem. 

WPblab Quickie 107 - Marketing of Jetpack

In this episode, Jason and Bridget discuss the partnership with Jetpack and A2 Hosting and how it impacts the WordPress space. Who benefits and why. Marketing to agencies or end users? Who is the audience and what does Automattic and A2 Hosting have to...

WPblab EP106 - Marketing Hosting Services to a Savvy Audience w/ Joshua Knapp

In this episode, Jason and Bridget are joined by Joshua Knapp of AnHonestHost. He’ll be talking about ways to gain and retain a customer base by offering services that improve their workflow.

WPblab EP105 - Branding Implications of Acquisitions

We build companies so we have something of value. So, why are people upset when companies are acquired? It comes down to marketing and branding. Join Jason and Bridget as they discuss some recent acquisitions in and out of WordPress.https://www.crunchb...
18.06.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP104 – Planning & Maintaining a Flexible Content Calendar w/ Laura Coronado

This week on WPblab we have Laura Coronado the Communications Specialist at WebDevStudios. Russell Aaron and Jason Tucker will be talking with Laura about some techniques for starting and maintaining an editorial calendar, plotting your posts and allow...
Jason Tucker & Bridget Willard author
6.06.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP103 – Bootstrap to Commonplace: Talking Branding & Grass Roots w/ Marc Benzakein

Everyone knows DesktopServer. But it wasn't magic. In this episode, Jason and Bridget are joined by Marc Benzakein. He'll talk about how DesktopServer went from a development project to a common and popular workflow solution. Join in the live chat to a...
Jason Tucker & Bridget Willard author
21.05.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP102 – LinkedIn: Why WordPressers Shouldn’t Ignore it

In this episode, Jason and Bridget are joined by Marcy Massura, who has an extensive background in marketing, to say the least. We're going to apply marketing principles from other industries to WordPress freelancers and agencies and give you all good ...
Jason Tucker & Bridget Willard author
17.05.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP101 – It’s okay to have a personality in your marketing with Rick Solari

In this episode, Bridget and Jason are joined by Rick Solari. Bland branding is bad branding. Allow your personality to shine. Let’s chat about taking a different approach than the norm. The post WPblab EP101 – It’s okay to have a personality in your m...
Jason Tucker & Bridget Willard author
26.04.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab – 100th Episode Mastermind – Lifelong Learning with Our Community

On this episode, Jason Tucker and Bridget Willard get sentimental and invite past guests to jump on and share what they've learned recently in WordPress. We're all life-long learners. Come join in the fun in the chat and see more details in our Faceboo...
Jason Tucker & Bridget Willard author
20.04.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP99 – WordPress – Do we really need a specialty Meetup?

WordPress is a diverse and inclusive community. So why do we have specialty Meetups? Do we need one? In this episode, Jason Tucker and Bridget Willard invite the founder of Women Who WP, Jen Miller to talk about this important subject. Jen Miller – the...
Jason Tucker & Bridget Willard author
5.04.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP98 – Social Media And Your Brand: Facebook

You have a brand but how are you handling it? Maybe you are self-taught and have a few gaps. In this episode, Jason and Bridget are going to cover the basics of using Facebook for your business. Bring your questions in the live chat. The post WPblab EP...
Jason Tucker & Bridget Willard author
28.03.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP97 – WordPress Plugins – Building Your Mailing List

In this episode, Jason and Bridget get back to marketing basics. You have a WordPress site. So? How are you getting email subscribers? What types of strategies work and which WordPress plugins do the best job. Tune in this week to find out and join the...
Jason Tucker & Bridget Willard author
22.03.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP96 – Pros and Cons of Brand Fragmentation

Tonight on WPblab, Jason Tucker and Bridget Willard speak with James Tryon about the pros and cons of fragmenting your brand. Should you keep all of your products together under a company umbrella or have separate identities? Let's talk business goals ...
Jason Tucker & Bridget Willard author
28.02.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP95 – Situational Awareness: When to Pause Marketing Campaigns w/ Amy Donohue

It's easy to jump on trends, try to be extreme to get attention, but what price do you pay? Do you get eyes or alienate your audience? Join Jason and Bridget with Guest Amy Donohue this week on WPblab where they will discuss it. If you have some strong...
Jason Tucker & Bridget Willard author
13.02.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP94 – Exploring the Ethics of Marketing with Morten Rand-Hendriksen

Ethics in marketing? Yes. Marketing needs ethics, too. After all, many people say "marketing" like it's a four-letter word. Senior Staff Instructor at LinkedIn Learning, Morten Rand-Hendriksen joins us this week on WPblab The post WPblab EP94 – Explori...
Jason Tucker & Bridget Willard author
1.02.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP93 – Unorthodox Marketing with Meg Delagrange

Amish-born artist Meg Delagrange has always approached social media in an unorthodox way. She’s now in a venture of Design and Marketing at Urban Southern. This week on our show we’ll talk about taking an alternative approach to marketing can sometimes...
Jason Tucker & Bridget Willard author
26.01.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP92 – Maintaining your personal brand while building another.

This week's guest Isaac Irvine, a personal branding expert, will talk to us about how we can balance the promotion of our employer's brand (or clients) without neglecting our own. The post WPblab EP92 – Maintaining your personal brand while building a...
Jason Tucker & Bridget Willard author
18.01.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP91 – Marketing Gutenberg: Awareness & Education

Iteration is exciting and Jason and Bridget are definitely stoked about the new way you’ll interact with WordPress with Gutenberg. Let’s chat about marketing to clients and the WordPress Community, managing change and budgets. The post WPblab EP91 – Ma...
Jason Tucker & Bridget Willard author
4.01.2018 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP90 – Just Create January – An Incubator and Accountability Group

"Just Create January." Every day of this month in our Facebook group, we have an opportunity to be accountable, share, and even brainstorm with one another. The post WPblab EP90 – Just Create January – An Incubator and Accountability Group appeared fi...
Jason Tucker & Bridget Willard author
20.12.2017 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP89 – Marketing Around The Holidays: A Conversation

Some businesses take a break, others avoid celebrating any specific day. With our increasingly diverse and global economy, how do you handle marketing around the holidays? The post WPblab EP89 – Marketing Around The Holidays: A Conversation appeared fi...
Jason Tucker & Bridget Willard author
14.11.2017 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP88 – Content Marketing: How you share makes the difference

You wrote something. Now what? You can automate. You can schedule. What works best? How do you start? In this episode, Jason and Bridget will give their tips and tricks to help get you going. The post WPblab EP88 – Content Marketing: How you share make...
Jason Tucker & Bridget Willard author
30.10.2017 http://www.wpwatercooler.com/wp-content/uploads/powerpress/wpblab-itunes-564.jpg

WPblab EP87 – A Look Backward in Time

In this episode, Jason Tucker and Bridget Willard, along with you in the chat room, will reminisce on the show, the community, technology, and even their own careers. We'd love to have you join in. The post WPblab EP87 – A Look Backward in Time appeare...
Jason Tucker & Bridget Willard author