Music Marketing Manifesto

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Music Marketing Manifesto is a leading resource for today's DIY musicians and Music Business Professionals. Presented by John Oszajca, Music Marketing Expert and Former Major Label Recording Artist.

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Website
http://www.musicmarketingmanifesto.com
Description
Music Marketing Manifesto has been helping independent artists successfully promote and market their music since 2009.
Language
🇬🇧 English
last modified
2019-11-02 10:58
last episode published
2019-10-11 03:59
publication frequency
50.81 days
Contributors
Music Marketing Manifesto - John Oszajca author  
Music Marketing Manifesto - John Oszajca owner  
Explicit
false
Number of Episodes
63
Rss-Feeds
Detail page
Categories
Technology Business Management & Marketing Software How-To Music

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Episodes

Date Thumb Title & Description Contributors
11.10.2019

How To Get Your Music Licensed in Television and Film – With Karyn Rachtman

One of the questions I receive most often from independent musicians is “how do I get my music licensed in television and films?”  It’s easy to understand why licensing would be on the minds of so many musicians. A placement in the right television sho...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
10.06.2019

How To Report Sales From Your Own Website to Soundscan

One of the benefits of following a marketing strategy like the one outlined in Music Marketing Manifesto is that, if done right, you stand a very good chance of charting on key sales charts such as those in Billboard Magazine. A chart position can be v...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
1.04.2019

Growing Your Fan Base With Free Social Media Strategies

If you’ve ever gone through any of my training programs then you know that I’m a huge fan of paid advertising. I think that it’s an invaluable tool for musicians who want to get their music in front of a large number of people very quickly. Having said...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
13.03.2019

What About Spotify?

There is no question about it, streaming is here to stay. However, despite the industry shift towards streaming, we still see a landscape in which 99% of all Spotify streaming comes from just 10% of songs. This should cause independent artists to take ...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
21.11.2018

How to Grow Your Fan Base With Just $5/Day

In Episode #32 of the Music Marketing Manifesto Podcast I am going to teach you how to grow your fan base using Facebook ads for just $5 a day. This strategy varies from many other strategies that I teach in that it is less focused on lead generation, ...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
12.11.2018

L.A. Band, “Threatin”, Gets Exposed For Faking Their Following to Land European Tour – Podcast Episode #31

In Episode #31 of the Music Marketing Manifesto Podcast we will discuss the L.A. metal band “Threatin” who is currently in a bit of hot water over their failed attempts at self-promotion. The band (who’s only full-time member is Jared Threatin) has rep...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
1.07.2018

The Power of Words – Podcast Episode #30

In Episode #30 of the Music Marketing Manifesto Podcast you will hear the audio replay taken from a music marketing webinar I held earlier this week. The focus of the webinar, and therefore this episode, is the power of words! Promoting your music onli...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
8.06.2018

What Does It Take To Make The Charts?

In Episode #29 of the Music Marketing Manifesto Podcast we’re going to be talking about what it takes to get your music on to the Billboard Charts. Not so much from a numbers perspective (although we will address that as well), but instead we’re going ...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
9.05.2018

On Getting Dropped By Your Record Label…

In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, ...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
9.05.2018

On Getting Dropped By Your Record Label…

In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, ...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
1.05.2018

On Getting Signed…

If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly ment...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
1.05.2018

On Getting Signed…

If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly ment...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
5.04.2018

Marketing Music Outside of the United States…

When it comes to building your fan base, it’s not just about the U.S.. You have millions of potential fans and music buyers  spread out around the world and they shouldn’t be neglected. But many international musicians have felt that while one thing mi...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
5.04.2018

Marketing Music Outside of the United States…

When it comes to building your fan base, it’s not just about the U.S.. You have millions of potential fans and music buyers  spread out around the world and they shouldn’t be neglected. But many international musicians have felt that while one thing mi...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
28.03.2018

iTunes and the Future of Downloads – Podcast Episode #25

Episode #25 of the Music Marketing Manifesto Podcast marks the beginning of a  a bit of a “reboot” for the show. The format is changing, and episodes will be released far more frequently. In this episode we discuss iTunes and the future of downloads. I...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
28.03.2018

iTunes and the Future of Downloads – Podcast Episode #25

Episode #25 of the Music Marketing Manifesto Podcast marks the beginning of a  a bit of a “reboot” for the show. The format is changing, and episodes will be released far more frequently. In this episode we discuss iTunes and the future of downloads. I...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
29.11.2017

Ariel Hyatt on Developing Your Brand – Podcast Episode #24

In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. ...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
29.11.2017

Ariel Hyatt on Developing Your Brand – Podcast Episode #24

In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. ...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
30.07.2017

Music Marketing Q & A – Podcast Episode #23

As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat a...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
30.07.2017

Music Marketing Q & A – Podcast Episode #23

As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat a...
Music Marketing Manifesto - John Oszajca author
6.07.2017

9 Billboard Chart Positions, 30,000 Email Subscribers, and 9000 Albums Sold Using MMM – Podcast Episode #22

In episode #22 of the Music Marketing Manifesto Podcast we are going to speak with Josh Solomon of The Empty Pockets. Josh is a Music Marketing Manifesto member who used what he learned in the course to transform his band’s last album release from a “f...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
6.07.2017

9 Billboard Chart Positions, 30,000 Email Subscribers, and 9000 Albums Sold Using MMM – Podcast Episode #22

In episode #22 of the Music Marketing Manifesto Podcast we are going to speak with Josh Solomon of The Empty Pockets. Josh is a Music Marketing Manifesto member who used what he learned in the course to transform his band’s last album release from a “f...
Music Marketing Manifesto - John Oszajca author
30.04.2017

Chicago Vocalist and Bassist, Jason Scheff, on Marketing Music – Podcast Episode #21

In episode #21 of the Music Marketing Manifesto Podcast we are going to speak with Jason Scheff – the long-time vocalist and bassist of the world famous rock/pop band, Chicago – about thriving in the new music business. If by some chance you have been ...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
30.04.2017

Chicago Vocalist and Bassist, Jason Scheff, on Marketing Music – Podcast Episode #21

In episode #21 of the Music Marketing Manifesto Podcast we are going to speak with Jason Scheff – the long-time vocalist and bassist of the world famous rock/pop band, Chicago – about thriving in the new music business. If by some chance you have been ...
Music Marketing Manifesto - John Oszajca author
8.02.2017

How to Get Nominated For a Grammy – Podcast Episode #20

In episode #20 of the Music Marketing Manifesto Podcast we are going to talk with blues artist, Janiva Magness, about her recent Grammy nomination for Best Contemporary Blues Album of 2016. I take particular pride in sharing her story as I had the good...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
8.02.2017

How to Get Nominated For a Grammy – Podcast Episode #20

In episode #20 of the Music Marketing Manifesto Podcast we are going to talk with blues artist, Janiva Magness, about her recent Grammy nomination for Best Contemporary Blues Album of 2016. I take particular pride in sharing her story as I had the good...
Music Marketing Manifesto - John Oszajca author
17.11.2016

Are Facebook Ads the New Touring? Podcast Episode #19

In episode #19 of the Music Marketing Manifesto Podcast we are going to take a look at Facebook advertising and the notion that it is to modern independent musicians, what touring has been in decades past. Now before all you road veterans get yourselve...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
17.11.2016

Are Facebook Ads the New Touring? Podcast Episode #19

In episode #19 of the Music Marketing Manifesto Podcast we are going to take a look at Facebook advertising and the notion that it is to modern independent musicians, what touring has been in decades past. Now before all you road veterans get yourselve...
Music Marketing Manifesto - John Oszajca author
9.09.2015

Your Guide To Music Licensing – Podcast Episode # 18

In episode #18 of the Music Marketing Manifesto Podcast Ali Handal, co-founder of Triple Scoop Music, joins us to offer insight into the world of music licensing. Triple Scoop Music is a boutique music licensing company that focuses on serving photogra...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
9.09.2015

Your Guide To Music Licensing – Podcast Episode # 18

In episode #18 of the Music Marketing Manifesto Podcast Ali Handal, co-founder of Triple Scoop Music, joins us to offer insight into the world of music licensing. Triple Scoop Music is a boutique music licensing company that focuses on serving photogra...
Music Marketing Manifesto - John Oszajca author
18.02.2015

How to Land A Sponsorship For Your Band – Podcast Episode # 17

In episode #17 of the Music Marketing Manifesto Podcast we are joined by James Book of Top Secret Productions to talk about sponsorships. What they are, how they work, and the best way to go about trying to secure one for your band or music. James Book...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
18.02.2015

How to Land A Sponsorship For Your Band – Podcast Episode # 17

In episode #17 of the Music Marketing Manifesto Podcast we are joined by James Book of Top Secret Productions to talk about sponsorships. What they are, how they work, and the best way to go about trying to secure one for your band or music. James Book...
Music Marketing Manifesto - John Oszajca author
11.12.2014

Spotify: Helping Or Hurting Independent Artists?

  A few weeks ago I posted something on the MMM Facebook page about the Fact that Taylor Swift recently pulled her entire catalog from Spotify. She was quoted as saying “I’m not wiling to contribute my life’s work to an experiment that I don’t feel fai...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
11.12.2014

Spotify: Helping Or Hurting Independent Artists?

A few weeks ago I posted something on the MMM Facebook page about the Fact that Taylor Swift recently pulled her entire catalog from Spotify. She was quoted as saying “I’m not wiling to contribute my life’s work to an experiment that I don’t feel fairl...
Music Marketing Manifesto - John Oszajca author
15.10.2014

Here’s How You Release The Number #1 Blues Album In America

  Over the last few months I’ve had the pleasure of working as the marketing director for blues artist Janiva Magness‘ newly formed indie label, Fat Head Records. The label’s first release debut at #5 on Billboard’s Blues Chart and has held the #1 spot...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
15.10.2014

Here’s How You Release The Number #1 Blues Album In America

Over the last few months I’ve had the pleasure of working as the marketing director for blues artist Janiva Magness‘ newly formed indie label, Fat Head Records. The label’s first release debut at #5 on Billboard’s Blues Chart and has held the #1 spot o...
Music Marketing Manifesto - John Oszajca author
5.08.2014

How A Very Unusual Band Consistently Converts 20% Of Their Subscribers Into Album BUYERS – Podcast Episode 14

  In the latest episode of the Music Marketing Manifesto Podcast, Xerxes Horde from the New Jacobin Club, joins us to discuss how he’s been able to use the strategies learned in MMM 3.0 to outsell two years of web sales in under three months, and gener...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
5.08.2014

How A Very Unusual Band Consistently Converts 20% Of Their Subscribers Into Album BUYERS – Podcast Episode 14

In the latest episode of the Music Marketing Manifesto Podcast, Xerxes Horde from the New Jacobin Club, joins us to discuss how he’s been able to use the strategies learned in MMM 3.0 to outsell two years of web sales in under three months, and generat...
Music Marketing Manifesto - John Oszajca author
28.04.2014

CD Baby Founder, Derek Sivers, on the Habits of Successful Independent Musicians: Podcast Episode 13

In this episode of the Music Marketing Manifesto Podcast, CD Baby founder Derek Sivers, joins us to discuss how he transitioned from musician to owner of the world’s largest distributor of independent music. He also discusses some of the defining patte...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
28.04.2014

CD Baby Founder, Derek Sivers, on the Habits of Successful Independent Musicians: Podcast Episode 13

In this episode of the Music Marketing Manifesto Podcast, CD Baby founder Derek Sivers, joins us to discuss how he transitioned from musician to owner of the world’s largest distributor of independent music. He also discusses some of the defining patte...
Music Marketing Manifesto - John Oszajca author
18.03.2014

A New Take On Crowd Sourcing & A Discussion About Haters: Podcast Episode 12

In this episode of the Music Marketing Manifesto Podcast Tyler Palmer joins us to discuss Patreon; crowd funding platform with a twist. We also have a frank discussion about haters and trolls, what’s normal, and whether or not it’s worth taking any of ...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
18.03.2014

A New Take On Crowd Sourcing & A Discussion About Haters: Podcast Episode 12

In this episode of the Music Marketing Manifesto Podcast Tyler Palmer joins us to discuss Patreon; crowd funding platform with a twist. We also have a frank discussion about haters and trolls, what’s normal, and whether or not it’s worth taking any of ...
Music Marketing Manifesto - John Oszajca author
11.02.2014

1200 Albums Sold To A List Of Just 3000 Fans – Podcast Episode 11

  In episode 11 of the Music Marketing Manifesto Podcast we’ll be talking with independent singer songwriter, Danika Holmes. Danika is a Music Marketing Manifesto member who recently wrote in to report that she was able to sell 1200 copies of her Chris...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
11.02.2014

1200 Albums Sold To A List Of Just 3000 Fans – Podcast Episode 11

In episode 11 of the Music Marketing Manifesto Podcast we’ll be talking with independent singer songwriter, Danika Holmes. Danika is a Music Marketing Manifesto member who recently wrote in to report that she was able to sell 1200 copies of her Christm...
Music Marketing Manifesto - John Oszajca author
2.10.2013

The Vegan Black Metal Chef & Niche Marketing In Music

  I’m excited to introduce you guys to what is possibly the coolest guest I’ve ever had on the Music Marketing Manifesto Podcast, the Vegan Black Metal Chef. The Vegan Black Metal Chef combines music and cooking in a very unexpected and fun way, which ...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
2.10.2013

The Vegan Black Metal Chef & Niche Marketing In Music

I’m excited to introduce you guys to what is possibly the coolest guest I’ve ever had on the Music Marketing Manifesto Podcast, the Vegan Black Metal Chef. The Vegan Black Metal Chef combines music and cooking in a very unexpected and fun way, which ha...
Music Marketing Manifesto - John Oszajca author
29.05.2013

“This Is My Last Chance To make It With My Music.” – MMM Podcast Episode #9

  In Episode #9 of the Music Marketing Manifesto Podcast we discuss Twitter Music, Crowd Sourcing Post-Amanda-Palmer, and I also share an excerpt from a recent Insider Circle coaching call in which musician, Ace Collins, shares the story of how he went...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
29.05.2013

“This Is My Last Chance To make It With My Music.” – MMM Podcast Episode #9

In Episode #9 of the Music Marketing Manifesto Podcast we discuss Twitter Music, Crowd Sourcing Post-Amanda-Palmer, and I also share an excerpt from a recent Insider Circle coaching call in which musician, Ace Collins, shares the story of how he went f...
Music Marketing Manifesto - John Oszajca author
21.01.2013

The State Of The Independent Music Industry In 2013

  This past Thursday, my compadre Scott James (from websitesforrockstars.com) and I, held a live music marketing summit / webinar / coaching call / whatever-you-wanna-call it, to discuss the state of the music industry in 2013. More importantly we open...
Music Marketing Manifesto Podcast – Music Marketing Manifesto author
21.01.2013

The State Of The Independent Music Industry In 2013

This past Thursday, my compadre Scott James (from websitesforrockstars.com) and I, held a live music marketing summit / webinar / coaching call / whatever-you-wanna-call it, to discuss the state of the music industry in 2013. More importantly we opened...
Music Marketing Manifesto - John Oszajca author