MarTech Interviews

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Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.

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Website
http://martech.libsyn.com/podcast
Description
Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
Language
🇬🇧 English
last modified
2017-08-25 21:12
last episode published
2017-08-25 21:10
publication frequency
22.23 days
Contributors
Douglas Karr author  
DK New Media owner  
Explicit
false
Number of Episodes
98
Rss-Feeds
Detail page
Categories
Technology Business Management & Marketing Software How-To

Recommendations


Episodes

Date Thumb Title & Description Contributors
25.08.2017

An Interview with Jack McCush, Principal Data Scientist for Think Big Analytics

Think Big Analytics has been helping innovative companies Think Big with big data since 2010. They were acquired by Teradata in 2014 as the world’s first pure-play big data services firm. They're big thinkers about big data – harnessing its power, unlo...
doug@dknewmedia.com author
17.08.2017

Relevance: Content Marketing and Promotion Strategies

Asheesh Jain is the CEO of Relevance.com the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy. He is an expert digital marketing strategist with more than fifteen years executive experience in le...
Douglas Karr author
28.07.2017

Jeremy Bloom of Integrate Discusses Demand Marketing and MarTech Leadership

Unique amongst his peers, CEO Jeremy Bloom was a professional athlete. I don't believe there's another leader in our space that was a Hall-of-Fame inductee, three-time world champion, two-time Olympian and eleven-time World Cup gold medalist. Jeremy wa...
Douglas Karr author
20.07.2017

Sage Advice from a 40 Year Marketing Career - Joel Book

When you look up the definition of sage advice, it states proceeding from or characterized by wisdom, prudence, and good judgment. This defines the career of Joel Book. In my tenure at ExactTarget, my path crossed with Joel throughout events, prospect ...
15.07.2017

Quantifi: How Chatbots and AI Will Help Marketers with Experimentation

It's always great to have guests stop by the studio to do a podcast with us, and this week was no different as we were joined by R.J. Talyor and Liz Prugh. R.J. Talyor is the CEO & Founder of Quantifi.ai, the digital marketing R&D platform for...
3.07.2017

The Evolution of Ecommerce: Interview with Randy Stocklin, One Ventures

Randy and Angie Stocklin started One Click from their home office with the idea of offering people a convenient and affordable way to buy eyewear online. Since that time, they've built a team that's passionate about their customers and created a cultur...
22.06.2017

Email Signature Marketing: Interview with Bryan Wade, CEO of Sigstr

Over the last 12 years, Bryan has lived in the world of email. Bryan helped grow ExactTarget, the email marketing giant that would later be acquired by Salesforce, serving as the VP of Email Products. He then joined the leadership team as the SVP &...
30.05.2017

Account-Based Marketing: Interview with Justin Gray, CEO of LeadMD

Justin Gray is a serial entrepreneur serving currently as the CEO and founder of LeadMD, the world’s largest marketing automation consultancy having implemented over half of the Marketo user base. In our interview, we specifically discuss Account-Based...
23.05.2017

Podcast Engagement and Growth: Interview with Chris Spangle

Chris Spangle is the web director for a nationally syndicated morning show. He previously worked in politics for many years as a producer at a news talk station, WXNT, and then as the Executive Director of the Libertarian Party of Indiana. He went on t...
16.05.2017

Global Social Media Marketing: Interview with Amy Heiss of Dell

Last week was an amazing week at Dell EMC World where I co-hosted several upcoming podcasts called Luminaries - Talking to the Brightest Mind in Tech, a Dell Podcast that I've been hired to assist with.  I took advantage of the time to meet many of the...
25.04.2017

Corporate Social Networks: Gina Bianchini, CEO and Founder of Mighty Networks

Douglas Karr interviews Gina Bianchini, the Founder & CEO of Mighty Networks. Mighty Networks takes direct aim at ordinary groups with a new social network totally re-imagined for deep interests on mobile. Anyone can create a Mighty Network for fre...
5.04.2017

MarTech Implementation Failures: Tiffany Sauder, President of Element Three

  As the President of a three-time Inc. 5000 company and HubSpot Agency of the Year award-winning agency, Tiffany Sauder understands the challenges with MarTech implementations.    Tiffany and I have a very frank conversation on the pitfalls many cust...
23.03.2017

Email Deliverability: Interview with Greg Kraios of 250ok

250ok has skyrocketed onto the email marketing scene as a must-have for serious email marketers to monitor their inbox placement, design their emails, and protect their email reputation. Unfortunately, many marketers don't even realize that they have a...
13.03.2017

SaaS Startups and Social Media: Emeric Ernoult, Agorapulse,

Emeric is the co-founder of AgoraPulse, a Social Media Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 5,000 businesses across 180 countries. Since 2000, Emeric has been ...
7.03.2017

Beyond the Digital Agency: Aaron Douglas, A Place to Float

Aaron Douglas is a unique human being. Aaron has journeyed from attending a seminary, to marriage counselor, to digital agency founder. He's also a Jiu Jitsu enthusiast.  Oh, and did I mention he launched the largest float center in central Indiana? Fl...
22.02.2017

Executive Presence: Interview with Alexandra Rufatto-Perry, Accent on Business

In this week's Martech interview series, we spoke with Alexandra Rufatto-Perry of Accent On Business, an executive presence and communications advisory firm that works with competitive professionals who want to project a confident and competent image. ...
22.02.2017

Marketing for Entertainers: Christian Painter, the Mind Tripping Show

Christian and Katalina are the # 1 Husband & Wife Comedy Mind Reading Act in the Nation. They have performed over 2000 shows in almost 15 years. They toured across the nation for 10 years performing for corporate events, colleges, theaters, cruise ...
16.02.2017

Real Estate Marketing: Adam Small, CEO of Agent Sauce

Agent Sauce is an integrated CRM, Email Marketing, Lead Generation and Marketing Automation platform built specifically for Real Estate Agents. Agent Sauce provides agents with all the tools necessary to generate, nurture, and manage their contacts, le...
9.02.2017

Future Marketing: Interview with Jon Wuebben, Author

The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unpr...
7.02.2017

Email Cleansing and List Hygiene: Interview with Brad Owen, CEO of Neverbounce

As with many of the best tools in MarTech, Neverbounce was created by an agency to correct a real-world issue. In this in-depth interview with CEO and founder Brad Owen, Brad walks us through the problem that necessitated the solution and shares how it...
20.01.2017

Are Our Educators Preparing Future Marketers? Interview with Don Wettrick, Author

In his book Pure Genius, Don Wettrick encourages teachers and administrators to collaborate–with experts, students, and one another–to create interesting, and even life-changing opportunities for learning. Innovation is the key to equipping today’s stu...
1.12.2016

Interview: Giles House of CallidusCloud

Gartner recently named CallidusCloud a leader in its Magic Quadrant for Sales Performance Management based on completeness of vision and ability to execute. No doubt why, as their suite of products are helping their clients drive revenue. We discuss Ca...
1.11.2016

An Interview with Brett Evans on Creating Desire with Prospects

Brett leads a group of sales professionals and is responsible for the implementation and execution of sales strategies. A long-time coach, Brett works closely with marketing and operations management to improve lead management and distribution. Sales i...
8.09.2016

An Interview with Marketing Research Expert Rudy Nadilo

Rudy Nadilo is the President of Dapresy North America. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing the manner in which that data is both collected and reported on.  In the late 90s, R...
1.09.2016

An Interview with Kris Reid, the Coolest Guy in SEO

Kris Reid was penned the Coolest Guy in SEO by a client and it's stuck! His firm Ardor SEO works with companies internationally to improve their website rankings, increase direct targeted traffic to your website, become the ultimate authority in their ...
24.08.2016

An Interview with Brett Evans on Cold Prospecting with Email

Brett leads a group of internal sales professionals who have set out to improve independent medical practices. He's also responsible for leading a group of ten outside sales reps from all across the country. Brett is responsible for process implementat...
17.08.2016

An Interview with Kraig Swensrud, CMO of Campaign Monitor

Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet/software companies. That impressive history included the founding of GetFeedback and Kraig was the CMO of Salesforce.com. ...
22.07.2016

Michael Reynolds on Using Facebook for Inbound Marketing

Michael Reynolds started SpinWeb 20 years ago and now has 20 employees! The agency serves a niche in conservative, security-conscious, highly regulated industries. They're a very successful Hubspot partner with a designing and executing measurable inbo...
10.06.2016

An Interview with Zain Raj, President & CEO of Shapiro+Raj

Zain is author of Brand Rituals™: How Successful Brands Bond with Customers for Life and Marketing For Tomorrow, Not Yesterday, both Amazon marketing and sales bestsellers, that posit new approaches for building brands in today’s hyper-complex environm...
17.03.2016

Interview: Lee Odden on the Present and Future of Content Marketing

Lee Odden is a world-renowned digital marketer that started working in web development and online marketing in the late 1990s. After working on engagements for companies like Toro, Supervalu and the U.S. Veteran's Administration, he shifted his focus t...
28.02.2016

Interview: Jay Baer and His Latest Book - Hug Your Haters

Jay Baer's latest masterpiece, Hug Your Haters, is the new playbook for how businesses of all sizes must handle customer complaints in a modern, mobile world. Widespread adoption of smartphones and social media has fundamentally altered the science of ...
22.02.2016

Interview: Dave Taylor Discusses the Latest in Technology from CES

Side note: We did not record this in our new studio, so there are some audio issues. My apologies for that and we'll make sure it never happens again! My apologies to Dave Taylor - but we'll be sure to welcome him back whenever he's ready. Dave Taylor ...
18.02.2016

Interview: Liz Miller of the CMO Council - Multicultural Marketing Opportunities

Liz Miller discusses mindblowing mutlicultural research published by the CMO Council and Geoscape, Activating the New American Mainstream. Liz Miller brings a varied career that spans over 22 years in the Marketing, Sports Entertainment, Retail, Health...
13.01.2016

Interview: Thaddeus Rex on the Science of Charisma

Every interaction is like a mini-performance, and your customers have front row seats. Injecting charisma into that performance doesn't take any more time, but it engages the audience at a higher, more effective level, allowing you to get bigger result...
28.12.2015

Interview: Brad Seaman of Monster Connect on Sales Acceleration

One area of explosive growth in the marketing technology space is technology for sales acceleration. Brad Seaman's company, Monster Connect, may be one of the most innovative and truly provides a solution to one of the most difficult issues that sales ...
10.12.2015

An Interview with Brian Solis - X: The Experience When Business Meets Design

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see peopl...
25.11.2015

Interview: Jon Wuebben of ContentLaunch

I'm pretty excited about this podcast, our first in our new podcast studio at DK New Media! Jon Wuebben has been a long-time friend, we seem to bump into each other at every conference and love hanging out together. He's also an entertaining singer, th...
23.11.2015

Interview: Daniel Lemin on Online Ratings and Reviews

Daniel Lemin's book, ManipuRATED, teaches business owners how to track what people are saying about their businesses online; how to make every review, good or bad, a marketing asset; how to respond to reviews — and when not to; how to recruit your best...
23.10.2015

Interview: Jack Klemeyer of GYB Coaching on Mastermind Marketing Groups

Jack Klemeyer founded Grow Your Business™ Coaching based on the philosophy of providing business owners, corporations and their employees the knowledge and skills they need to be successful. That could mean greater sales to one person, the ability to h...
14.10.2015

Interview: Damon Waldron of Leadspace on Predictive Analytics and Marketing

Damon Waldron is the Director of Marketing & Customer Strategy at Leadspace and a seasoned marketer. Damon walks us through the advancements in predictive analytics and marketing. Because of advancements in big data, cloud storage, and computing po...
25.09.2015

Interview: Ben Ruedlinger of Wistia on Video Best Practices and Automation

Ben Ruedlinger is the Vice President of Operations at Wistia. Wistia is the leader in professional video hosting with analytics and video marketing tools for businesses. In our interview with Ben, we discuss the impact of video content on marketing eff...
14.09.2015

Interview: Pete Kluge of Adobe on Programmatic Advertising

If you've wondered what Programmatic Advertising is and wanted and in-depth understanding of the technologies and capabilities, this will be the best explanation you'll ever find. We interviewed Pete Kluge, Product Marketing at Adobe in charge of Progr...
17.08.2015

Interview: Brian Kelly of Kissmetrics - Conversions and the Launch of Engage

If you've been around the online marketing space for a while, there's no way that you haven't bumped into Kissmetrics when you're talking about visitor behavior, analyzing key insights or conversion optimization. CEO Brian Kelly is an entrepreneur with...
30.07.2015

Interview: Jess Stephens, CMO of SmartFocus on Real-Time Interaction Management

We've had a great relationship with SmartFocus over the years. The Message Cloud by SmartFocus powers many of the world's largest ecommerce and retail providers' marketing - from personalized web experiences, to triggered marketing and remarketing, all...
23.07.2015

Interview: Johann Wrede of SAP on Personalization and Your Brand

The introduction of new technology and devices brought with it an abundance of information that allowed consumers to take control of their own buying decisions without the need for brand guidance/influence. However, successful brands have the ability t...
15.07.2015

Why Consumer Brands Are Paying Attention to Millennials

Millennials will be spending $600 billion dollars in 2015 as more than one-third of Generation Y are now adult consumers. Millennials should be a key focus for brands of all sorts as this generation now prepares to purchase their first home (5.2 billio...
26.06.2015

The Social Enterprise: An Interview with Scott Monty

Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. Scott recently announced the launch of his strategic consulting firm, Scott Monty Strategies. Scott counsels brands and a...
22.05.2015

A/B Testing and Personalization: An Interview with Adobe's Drew Burns

There’s been talk that A/B testing is dead, that this function is problematic and no longer effective for digital marketing. The reality is most marketers aren’t efficiently leveraging or even understanding what A/B testing is. For instance, they mista...
18.03.2015

Scott Brinker Discusses MarTech: The Marketing Tech Conference

If there were another colleague in the world that matched my excitement for marketing technology, it's Scott Brinker. I'm ecstatic to do this interview and help promote the amazing conference that Scott has launched - MarTech. Get your tickets now - it...
14.10.2014

The Marketing Technology Blog

I wanted to take the time this week to share some great tools and information from our sponsors on the Marketing Technology Blog! It's just Doug today without all the pizazz of our normal shows with the team at Site Strategics and Edge of the Web Radio...