AppMasters.co - App Marketing, Business & Promotion with Steve P. Young

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Want to build a top 10 mobile app or game? Learn from the top mobile app developers in the space as they share tips and tricks on how they built their business. Topics range from mobile marketing to mobile game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile entrepreneurs.

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Website
http://www.appmasters.co
Description
Interviews with the most admired app developers, designers and marketers including the minds behind Crossy Road, Facebook Messenger, Shazam, Tweetbot, Clear, and more.
Language
🇬🇧 English
last modified
2019-11-19 14:46
last episode published
2019-11-19 10:02
publication frequency
1.24 days
Contributors
Steve Young author  
Steve Young owner  
Explicit
false
Number of Episodes
1233
Rss-Feeds
Detail page
Categories
Technology Business Education Health Management & Marketing Software How-To Self-Help Comedy Educational Technology

Recommendations


Episodes

Date Thumb Title & Description Contributors
19.11.2019

758: Launching a New Service in a Mature Market with Guillermo Gaspart

How do you overcome the first years of launching a totally new service into a mature market? Well today's guest is the Founder & CEO of BYHOURS, a service that lets you book hotels by the hour. He shares how he started this new service, how they ge...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
18.11.2019

Apps Gone Free vs Apple Feature

In this video, I compare my favorite mobile growth hack versus getting an Apple Feature. You will discover why this campaign is even better than an Apple Feature. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=LvQ...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
12.11.2019

757: Native App Preloads with Matt Tubergen

Want to preload your apps directly on to a user's phone? Well today's guest talks about how their new platform allows you to run ads and with a single tap bypass the Google Play Store and have your app directly on a user's phone. Also, listen to how in...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
5.11.2019

How to Calculate Accurate ROIs from Apple Search

Shamanth Rao, founder at Rocketship HQ, talks about how your Apple Search Ads installs might be different from your MPP and how to accurately calculate ROIs from your Apple Search Ads.
App Masters - App Marketing & App Store Optimization with Steve P. Young author
5.11.2019

756: Using Affiliates to Increase User Base with Nate Hunter

Today's guest is the CTO of a daily fantasy sports app called SuperDraft. You will discover how he's using affiliates to drive targeted and engaged users, how he's incorporating retention strategies from his mobile games experience and the Facebook cam...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
29.10.2019

755: How to Optimize Your Programmatic Advertising with Cuneyt Unar

Today's guest is a user acquisition expert with experience running campaigns for the social casino game category. You're about to discover a trick for running Google UAC keyword campaigns, how to optimize Facebook ads and what metrics should a UA lead ...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
28.10.2019

How to Increase Mobile App Retention with Paid Ads

Are you looking for the inside mobile user acquisition secrets from the most successful mobile companies? Are you interested in discovering the strategies that the top UA (user acquisition) experts are using and testing to produce massive results? He...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
22.10.2019

754: How to Calculate ROAS & Manage Cashflow with Steve Hovagimyan

Today's guest is a seasoned CFO with experience in both private and public companies. You will discover how to calculate ROAS and what a CFO wants to see, how to finance an effective UA campaign and finally what metrics you should hit before hiring a C...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
22.10.2019

App Store Optimization Marketing Tips From ASO Experts

My top tip for ASO publishers today is to roll with the punches on keyword ranks in the App Store.
App Masters - App Marketing & App Store Optimization with Steve P. Young author
15.10.2019

753: Insights from a Mobile Gaming CFO with Peter Hansen-Chambers

If you're growing rapidly in the mobile gaming space and wondering if you should hire a CFO, then we have a great episode for you. Today's guest is the CFO at Hutch and he shares when is it the right time to hire a CFO, how CFOs and UA teams should int...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
8.10.2019

752: The One-Pager to Validate App Ideas with Leo J Barnett

Today's guest is an entrepreneur, actor (you may have seen him on The Crown) and designer. He shares his simple process for building a one-pager to validate his app ideas. Also, you will discover how he landed an Apple Feature, what he did to maximize ...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
1.10.2019

751: The Data to Focus on to Increase Downloads with Lior Barak

Today's guest is a data consultant with over 12 years of experience in creating actionable data. You're about to discover what you should look at to increase conversions, why you should only have 3 daily KPIs and finally why you shouldn't look at daily...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
24.09.2019

750: Google Play ASO for Casual Games with Ronak Suvagiya

Coming up is a coaching call with a developer of casual games. You will discover how to properly reskin games for ASO, how to optimize your bundle name and other ASO tricks that you should start testing. Ronak Suvagiya is an indie app developer and cr...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
19.09.2019

How Often Should I Update Keywords for ASO?

Thomas Kriebernegg, CEO & Co-Founder at App Radar, shares his number 1 ASO tip by answering how often should we do ASO.
App Masters - App Marketing & App Store Optimization with Steve P. Young author
17.09.2019

749: Fyber President, Offer Yehudai on Mobile Game Monetization

Today's guest is the President of Fyber. You're about to discover the shift to programmatic advertising and how their new ad meditation platform allows you to make more money. We also talk about why you need to A/B test a ton of campaigns using ads and...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
12.09.2019

10X Organic Downloads with App Store Optimization (ASO)

What kind of keywords and traffic scores should you be going for to increase your downloads? What do all these data translate to? Let's find out how to 10x organic downloads using ASO.
App Masters - App Marketing & App Store Optimization with Steve P. Young author
10.09.2019

748: Licensing, ASO & Ad Monetization with David Cremades

Today's guest is the CMO at From the Bench, a company that has over 60M downloads and 100,000's of DAUs. You are about to discover how to get licenses from the biggest sports leagues, why mid-size influencers are the most effective and lastly how to op...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
5.09.2019

How to Optimize Growth Funnel (Case Study 2X Revenue Growth)

Jordan Bryant of Chamber DS shows us how he's 2X revenues for an app optimizing the growth funnel. You will discover why so many app publishers fail to succeed and the exact process he used to fix the leaky bucket. Watch Video on YouTube and Subscrib...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
3.09.2019

747: Phase 10 Creator, Ken Johnson, Shares How to Generate Winning Game Ideas

Today's guest is the creator of the popular Phase 10 card game also available in app form. You will discover how he comes up with game ideas, how his new mobile platform allows you to get more referrals for your app and what's the best way to ask users...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
27.08.2019

746: How to Grow Downloads Targeting Your Ideal Users

There is no one formula for success, but there is a surefire way to fail and that is to go too wide, too soon. In this episode, you will hear a coaching call I had with the founder of a social commerce app called Shara. You will discover to grow downlo...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
23.08.2019

How to Increase In-App Purchase Conversion Rates

In this Video you will discover How to Increase In-App Purchase Conversion Rates Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=TXoO6N41NL4
App Masters - App Marketing & App Store Optimization with Steve P. Young author
20.08.2019

745: The Uber of Lawn Care with Gene Caballero

Today's guest built the Uber of lawn care which is now available in over 40 states in the US. You will hear how he spent 5 years working on his business on the side and then had enough traction to leave his full time job the last 2 years. You will also...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
15.08.2019

How to Calculate Mobile Lifetime Value (LTV) Without a Lifetime of Data

In this video, Shamanth Rao will show you how to calculate the LTV of your user even with little data. Follow along as he shares a simple formula that you can use. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
13.08.2019

744: Marketing Strategies Before Your App Launch with Tyler Bundy

Are you on a budget for building your app? Coming up is a coaching call with a developer of a real estate app. We discuss building a native app vs a PWA, marketing tactics before you launch your app and how to engage with influencers in any niche.
App Masters - App Marketing & App Store Optimization with Steve P. Young author
6.08.2019

743: How to Build a Big Digital Product Business with John Bura

oday's guest built a big business teaching people how to code and he shares how he stumbled upon this business by listening to the market. Also, listen to how he's cleverly using Kickstarter as part of his launch strategy, how he finds licensing deals ...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
5.08.2019

How to Multiply Mobile Growth Using Apple Search Ads & ASO

Do you multiply your app downloads? In today's video, Thomas Kriebernegg, CEO of App Radar, reveals how to harmonize app downloads using Apple Search Ads and App Store Optimization.
App Masters - App Marketing & App Store Optimization with Steve P. Young author
1.08.2019

How to Get Celebrity Endorsements on Cameo

You're going to discover a simple and affordable way to get celebrity endorsements using the service, Cameo.com. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/SEU5E2PfE_A
App Masters - App Marketing & App Store Optimization with Steve P. Young author
30.07.2019

742: How to Increase Downloads for a Paid Children’s App with Celeste Du Preez

Coming up is a coaching call where you will discover how to increase downloads for a paid children's app. We talk about how to properly do keyword research, hacking the "price drop" campaign and the one thing that she did to help her land an Apple Feat...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
25.07.2019

How App Store Screenshots & Preview Videos Increase Downloads

Today's guest tells us how adding an app store preview video increased impressions and downloads for their app.How do you optimize your app store screenshots to increase downloads? In this video, you will discover how adding social proof to your app st...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
23.07.2019

741: ASO Strategies That Took His App From 5 to 800 Downloads a Day with Altai Zeinalov

Coming up, you will discover the ASO strategies that today's guest used to grow his downloads from 5 downloads a day to now over 800 downloads a day. Also, listen to the part of the show where he shares the LinkedIn hack he used for an Apple feature an...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
18.07.2019

Mobile Ad Fraud Bots & Inefficient Marketing Campaigns

A lot of times, we just look at the cost per install and not enough on the cost per actual conversion. So today, Michael Paxman, Global Product Communications Manager at adjust.com, talks all about attribution Watch Video on YouTube and Subscribe to o...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
16.07.2019

740: 3 Viral Features You Need to Incorporate in Your App with Semyon Polyakovskiy

Today's guest shares 3 simple strategies that has helped his app get shared with more users. Also, you'll discover the differences of being featured under the games category vs the apps category, how he was featured through a couple of different referr...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
11.07.2019

Storytelling with Facebook Ads

Sailor Bear achieved over 30,000 paying customer for their app just by a simple strategy: sharing their story on Facebook. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/c07i7oaLgTM
App Masters - App Marketing & App Store Optimization with Steve P. Young author
9.07.2019

739: How Augmented Reality Can Drive Engagement & Revenue with Alan Paul Silverstein

Sponsor App Radar is changing how App Store Optimization is done. The tool helps developers get their apps and mobile games discovered in the app stores and manages your entire ASO workflow through one simple interface. Not only that, once your ASO is ...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
5.07.2019

App Install Ads Hacks

I am going to share to you some examples of app install ads that are crushing it. You can leverage on the winning elements of a great app install ad to lower your CPIs and dramatically improve your conversations. Watch Video on YouTube and Subscribe t...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
3.07.2019

Branding Hack for Mobile App Virality

Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=apyIvADb8eU
App Masters - App Marketing & App Store Optimization with Steve P. Young author
2.07.2019

738: The Most Important Aspect of Running a Business with Rupert Meghnot

What does it truly take to become successful in your entrepreneurial ventures? Well, you will discover the most important aspect of running a business, the four characteristics that today's guest looks for in an entrepreneur for investment and why the ...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
25.06.2019

737: Why a Founder Should Do Customer Support with Owen Clark

Today's guest previously sold his tech company and you will discover the criteria he used to start his current venture. Also, listen to the part of the show where he shares why it's so critical for the founder to provide customer support. Owen Clark i...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
21.06.2019

Influencer Marketing: How to Decide Who is a Good or Bad Influencer

Influencers can be impactful in marketing apps but how do you determine who to partner with? Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ZaBv6G7LTBE
App Masters - App Marketing & App Store Optimization with Steve P. Young author
19.06.2019

Instagram Influencer Marketing Growth Hacks

In this video, I share three phenomenal Instagram marketing tips that I learned from our podcast guests, which you can use to market your apps as well. These three tips are reaching out to meme accounts, turning on IG post notifications, and using Shou...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
18.06.2019

736: Clever Tips to Help Your App to Go Viral with Christy Laurence

Upcoming up we have a doozy for you. Today's guest is Christy Laurence who made $10,000 in sales in the first week of her app launch and you have to listen to the pre-launch marketing that she was doing. You will also discover how she brands her app to...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
14.06.2019

App Suspension:10 Tips to NOT Get Your App Suspended

Kripesh graces our YouTube channel to give us detailed discussions on the things which can get apps suspended, so we can avoid these. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/HU1bXvGIlqQ
App Masters - App Marketing & App Store Optimization with Steve P. Young author
12.06.2019

Best Free ASO Tool: App Radar Overview

If you are on a budget and you are looking for an ASO tool which can help you find new keywords, seamlessly integrate with your ASO workflow, and help you track keyword rankings -- my recommended go-to tool is App Radar. Watch Video on YouTube and Sub...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
11.06.2019

735: Bring Value Before Building More Features with Chris Noto

Today's guest built a sports mindset coaching app. You will discover how he used sports meme accounts to drive targeted low-cost downloads, what works better Instagram stories or posts and how he decided to bring value first within his app instead of f...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
4.06.2019

734: How to 10X Downloads with Localization with Reza Abdolahi

Want to know simple strategies that you can use to grow your downloads? Well today's guest talks about what he did to 10X his downloads by localizing his app. Also, you will discover what strategies did not work for him and his paid apps and how having...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
31.05.2019

Apple Search Ads: How to Discover New Keywords

Want to know how to scale your Apple Search Ads? You will learn how to set up a campaign that allows Apple to discover new keywords and how to scale your Apple Search Ads. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/wa...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
29.05.2019

Apple Feature: What to Do After You Get Featured by Apple

Did you get an Apple Feature? What to know what to do to maintain your success. Well in this video I cover ways you can leverage the increases in keyword rankings along with the social proof that comes with an Apple Feature. Watch Video on YouTube an...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
28.05.2019

733: How to Find the Right App Ideas with Gary Levitt

Want to know if your app idea is going to be successful? Well you're about to discover how today's guest researches his ideas along with a super cool Chrome Extension. Also, he share how he got his initial growth, how changing to a subscription model h...
App Masters - App Marketing & App Store Optimization with Steve P. Young author
22.05.2019

Guaranteed App Downloads Growth with App Store Optimization (ASO)

You will discover how to guarantee an increase in app downloads using app store optimization. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=qZw2a47Okkw
App Masters - App Marketing & App Store Optimization with Steve P. Young author
21.05.2019

732: How to Optimize Your ASO Workflow with Thomas Kriebernegg

Coming up, we have the CEO of App Radar. You will discover why niching down is so important for growth, how App Radar will optimize your ASO workflow and how to optimize your Apple Search Ads. And one more thing, the ups and downs of running a SaaS com...
App Masters - App Marketing & App Store Optimization with Steve P. Young author