China Digital Marketing Podcast

The China Digital Marketing Podcast is a show where local China-based experts give practical advice on how to promote your business online in China.

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This is a show where local China-based experts give practical advice on how to promote your business online in China.
🇬🇧 English
last modified
2019-05-02 20:42
last episode published
2018-02-22 16:28
publication frequency
26.52 days
Thomas Graziani & Andrew Schorr author  
Number of Episodes
Detail page
Technology Business Education Management & Marketing Training Tech News



Date Thumb Title & Description Contributors

What is WeChat at Work? (Part 2)

Second and final part of our WeChat at Work series, where Andrew from takes us on a deep dive of all the new updates to the "WeChat at Work" platform, formerly known as "WeChat Enterprise Accounts".

What is WeChat at Work?

Today, Andrew from takes us on a deep dive of all the new updates to the "WeChat at Work" platform, formerly known as "WeChat Enterprise Accounts".

After all, maybe WeChat Mini-Programs aren't crap!

I have long been a critic of WeChat mini-programs. In this podcast, I provide a more positive take on the future of WeChat mini-programs, and discuss a few successful case studies.

What is the Real Cost of Influencer Marketing in China?

Today we welcome Elijah Whaley, CMO of the influencer platform PARKLU. Elijah shares with us about the cost of influencer marketing, strategies for brands to best leverage influencers and the future of the Key Opinion Leader space in China.

The WeChatpreneur: building simple, customer-focused businesses on WeChat

WeChatrepreneur Mikey Chee shares his story building a simple, customer-focused business on WeChat, crossborder brand management for celebrities, storytelling, and how to migrate followers from Weibo to WeChat.

Case Studies in Gamification to Maximize Engagement

Rachel, co-founder of Lihaoma, talks with Andrew about how their startup is working with brands in order to increase engagement and conversion rates via gamification

How Maijin is using free bikes to help companies reach Chinese students

In this episode of the China Digital marketing podcast, Andrew interviews Rodrigo, the CEO of Maijin. Maijin is helping companies reach students on over 1,000 campuses in China.

What is a WeChat store and how to create one?

What is a WeChat store exactly? How to create one? Can you create one if your company is not registered in China? What are the limitations of WeChat stores for payments? All of these questions will be answered in this podcast!

How to build chatbots that actually work? (guest: DC from RIKAI Labs)

Today, Andrew from Grata and our guest DC from RIKAI Labs take us beyond the Chatbot hype: what does it take to create chatbots which have a real impact on your business?

How to choose between WeChat Subscription & Service accounts?

WeChat Official Accounts have two main types used for marketing: WeChat Subscription Accounts and WeChat Service Accounts. In this episode, we go through the differences between the two types of accounts, and the main reasons to pick one or the other f...

7 rules of Key Opinion Leaders marketing in China (guest: Kim Leitzes from

For this episode, we're thrilled to welcome Kim Leitzes from Key Opinion Leaders platform Together with Kim, we talk about 7 rules to run successful Key Opinion Leader campaigns in China.

How to improve user engagement with WeChat automated answers?

From the most simple welcome message to complex API integrations, how to improve user engagement with WeChat automated answers? When should you use WeChat automated answers? And how to make the most of them.

5 case studies of companies that are CRUSHING it on WeChat

WeChat has been much hyped for its integration of e-commerce and payments inside the APP. Are some brands successfully leveraging WeChat for promotion and e-commerce? DEFINITELY! We're looking into 5 examples we can all learn from!

5 things to know about WeChat Official Accounts

Today we discuss WeChat Official Accounts. What are their functions? What are the different types of accounts? What is the difference between Chinese and International WeChat Official Accounts? What are the Benefits of verifying your account? Can you t...

5 Platforms You Must Use To Promote Your Brand In China

Today, we walk you through 5 platforms you must use to promote your brand in China, from WeChat to (the Quora of China).