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American Litho

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Website
https://www.alitho.com
Description
American Litho
Language
🇬🇧 English
last modified
2017-12-20 19:47
last episode published
2016-03-07 21:38
publication frequency
42.71 days
Contributors
Brand Energy author  
Explicit
false
Number of Episodes
10
Rss-Feeds
Detail page
Categories
Unsorted

Recommendations


Episodes

Date Thumb Title & Description Contributors
7.03.2016

Perspectives on the USPS rate rollback

Unless Congress or the courts intervene, a postal rate surcharge in place since January 2014 will be rolled back on Sunday, April 10, giving us the first rate decline in nearly a century. Sounds like great news for direct marketers, right? And in many ...
American Litho Blog Team author
11.11.2015

Boot camp for brand builders

Ever heard of the 7 P’s that are part of the preparedness strategy used by the U.S. Marines? It’s all about being ready when the big challenges come your way. Success with any print-based marketing campaign depends on having a detailed map of where you...
Brand Energy author
25.08.2015

How hard are ALL your marketing dollars working?

Seeing the big picture across all channels of your marketing program is a constant challenge. That’s why we’re intrigued by a new analytical tool we recently previewed with our U.S. Postal Service representative here in Carol Stream. USPS’ new Marketin...
Brand Energy author
15.07.2015

Adopting a 3D customer acquisition strategy

Do some elements of your brand-building plan belong in a museum? Probably not. But just think: marketers who are still relying heavily on conventional direct mail are following a strategy that showed up before the Civil War. Product coupons? First seen...
Brand Energy author
11.06.2015

Leveraging the Best Ideas from the National Postal Forum

We came home from last month’s conference in Anaheim with fresh knowledge and ideas that we’re rapidly putting to work for you. Here’s how we’re working with Truman Pope and the American Litho postal logistics team to help you take advantage of the bes...
Frank Arostegui and Sam Dentino - ALitho Direct Marketing Experts author
5.05.2015

Multichannel marketing: when you gotta have more cowbell

I know you’ve seen that classic Saturday Night Live skit with Christopher Walken as the crazed music producer who just KNOWS his band’s new recording will go platinum if Will Ferrell can give him more cowbell. Walken is a pretty versatile guy, having a...
Brand Energy author
20.04.2015

Mega-mergers, paper costs and your next print job

If your head is spinning as you watch the ongoing parade of mergers in the paper industry, you’re not alone. We’ve been keeping a close eye on things as the marriage of Verso and NewPage hit the headlines — a deal so big it prompted the U.S. Department...
Brand Energy author
7.04.2015

Easing the stress of a new product launch

Hey, we all know life can be tough. But if you’re the brand manager responsible for a new consumer product launch this year, you’re really in the hot seat. Packaged goods companies set the threshold for new product success at about $100 million in sale...
Brand Energy author
25.03.2015

Web, sheet-fed or digital? What drives the decision now

Clients often come to American Litho for advice on the best way to design and produce a given print project. How exactly do we figure that out? Whether we’re talking about a direct response campaign, a major sales promotion launch or the package for yo...
Brand Energy author
17.02.2015

Supply chain worries? 3 questions to ask yourself right now

If you can’t get the goods, you can’t build the box. It’s really that simple when it comes to understanding supply-chain issues in the packaging industry. But in recent weeks the game has gotten even more complicated, so it’s time for some perspective....
Brand Energy author