Excellence Expected Vol. 1, Series 2: Straight Talking Marketing for Early Stage Entrepreneurs & Founders

https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Email: mark@excellence-expected.com | Twitter: @MrAsquith.

Define, challenge and conquer the BIGGEST issues facing you as an early stage entrepreneur or founder. With powerful episodes from the world's finest business experts, each episode challenges one specific issue and provides detailed, actionable takeaways that you can implement immediately within your business.

Volume #1 features actionable interviews with John Lee Dumas, Guy Kawasaki, Rand Fishkin, Jeff Sanders, Bob Burg and Dragons' Den's Doug Richard along with multiple thought leaders, global business people and numerous NY Times / Amazon best-selling authors, Excellence Expected exists to help you live the life you want by dominating the problems that face every entrepreneur on their journey.

This isn't just another interview podcast, this is the straight-talking, accountable and actionable show that features one problem, one expert and multiple solutions every single episode.

Don’t forget, the more you expect from yourself, the more you WILL excel!

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Website
https://www.excellence-expected.com
Description
Actionable interviews with the world’s most successful marketing experts.
Language
🇬🇧 English
last modified
2019-05-08 21:46
last episode published
2016-03-28 13:09
publication frequency
5.64 days
Contributors
Mark Asquith, entrepreneur & founder of Excellence Expected. author  
markasquith@me.com (Mark Asquith, entrepreneur & founder of Excellence Expected.) managing editor  
Mark Asquith, entrepreneur & founder of Excellence Expected. owner  
Explicit
false
Number of Episodes
104
Rss-Feeds
Detail page
Categories
Business Education Management & Marketing Training Careers

Recommendations


Episodes

Date Thumb Title & Description Contributors
28.03.2016 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

The End of The Road As We Know It

In this episode I discuss why I'm putting Excellence Expected on a hiatus. For more information, read “Why I Stopped Podcasting & 5 Lessons I Learned Along The Way“. Don't forget, the more you expect from yourself, the more you WILL excel! The post...
Mark Asquith, small business podcast host author
28.03.2016 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

The End of The Road As We Know It

In this episode I discuss why I'm putting Excellence Expected on a hiatus. For more information, read “Why I Stopped Podcasting & 5 Lessons I Learned Along The Way“. Don't forget, the more you expect from yourself, the more you WILL excel! The post...
Mark Asquith author
21.03.2016 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

The 3 Step Guide to Your First Passive Income Stream

Most of us live our lives with a solo economic dependency, meaning that we have only one main source of income. If we aren’t putting in the hours at our jobs or businesses, then no income is being generated. This main source of income is an active inco...
Mark Asquith author
21.03.2016 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

The 3 Step Guide to Your First Passive Income Stream

Most of us live our lives with a solo economic dependency, meaning that we have only one main source of income. If we aren’t putting in the hours at our jobs or businesses, then no income is being generated. This main source of income is an active inco...
Mark Asquith, small business podcast author
3.03.2016 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

How to Be Dramatically and Demonstrably Different!

Differentiating your business from a whole host of competitors can be tough and most of us fall back on what we think we should say when asked how our company differs from the rest. ‘We offer a professional service to the highest standards of quality.’...
Mark Asquith author
3.03.2016 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

How to Be Dramatically and Demonstrably Different!

Differentiating your business from a whole host of competitors can be tough and most of us fall back on what we think we should say when asked how our company differs from the rest. ‘We offer a professional service to the highest standards of quality.’...
Mark Asquith, UK millennial podcaster author
25.02.2016 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Content Gone Wild – Give and Ye Shall Receive

Content marketing has become hugely important to small businesses but it can be difficult to create engaging content on a regular basis. Some find it difficult to write blog posts, others find it hard to create imagery and sometimes we don’t even know ...
Mark Asquith author
25.02.2016 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Content Gone Wild – Give and Ye Shall Receive

Content marketing has become hugely important to small businesses but it can be difficult to create engaging content on a regular basis. Some find it difficult to write blog posts, others find it hard to create imagery and sometimes we don’t even know ...
Mark Asquith, small business podcast host. author
22.02.2016 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Make Your Story Irresistible to the Media with This 5 Step Plan

The development of social media has made it so easy for all of us to connect and to spread the word about ourselves, our projects and our businesses. Twitter, Facebook and Instagram have changed the way we do business and it seems like there’s a new pl...
Small business podcast host author
22.02.2016 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Make Your Story Irresistible to the Media with This 5 Step Plan

The development of social media has made it so easy for all of us to connect and to spread the word about ourselves, our projects and our businesses. Twitter, Facebook and Instagram have changed the way we do business and it seems like there’s a new pl...
Small business podcast host, Mark Asquith author
8.02.2016 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

The Art of Story Telling & How to Craft the Perfect Pitch with John Livesay

We all love a good story, don’t we? Whether you enjoy watching movies or the evening news, listening to podcasts or the latest office gossip, stories are everywhere around us, even in business. The very best brands in the world tell us stories through ...
Mark Asquith & John Livesay author
8.02.2016 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

The Art of Story Telling & How to Craft the Perfect Pitch with John Livesay

We all love a good story, don’t we? Whether you enjoy watching movies or the evening news, listening to podcasts or the latest office gossip, stories are everywhere around us, even in business. The very best brands in the world tell us stories through ...
Mark Asquith & John Livesay author
28.01.2016 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Create REAL Relationships with the King of Relationship Development

How many of your ‘friends’ on Facebook do you speak to regularly? If you’re like most people, it’s probably not a great deal. If you’re a small business owner, how much of your business comes through social media? Again, if you’re being honest, it’s pr...
Mark Asquith and CRM king Mike Muhney author
28.01.2016 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Create REAL Relationships with the King of Relationship Development

How many of your ‘friends’ on Facebook do you speak to regularly? If you’re like most people, it’s probably not a great deal. If you’re a small business owner, how much of your business comes through social media? Again, if you’re being honest, it’s pr...
Mark Asquith and CRM king Mike Muhney, inventor of ACT! author
25.01.2016 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Kyle Wilkinson’s Secrets to a Successful Rebrand

The decision to rebrand can arrive for a number of different reasons. Perhaps your business has merged with another and you want to project a new image to reflect that. It may be the case that your branding has become dated and an update is required. O...
Mark Asquith & Kyle Wilkinson of HACKSAW™ author
25.01.2016 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Kyle Wilkinson’s Secrets to a Successful Rebrand

The decision to rebrand can arrive for a number of different reasons. Perhaps your business has merged with another and you want to project a new image to reflect that. It may be the case that your branding has become dated and an update is required. O...
Mark Asquith & Kyle Wilkinson of HACKSAW™ author
4.01.2016 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

How Amy Schmittauer Successfully Pivoted SavvySexySocial and What You Can Learn

Pivoting is something that we hear a lot about in business, especially in the startup space. Facebook began life as Facemash, Instagram grew out of Burbn and YouTube started out as a video dating site. All of these famous names started out moving in on...
Mark Asquith author
4.01.2016 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

How Amy Schmittauer Successfully Pivoted SavvySexySocial and What You Can Learn

Pivoting is something that we hear a lot about in business, especially in the startup space. Facebook began life as Facemash, Instagram grew out of Burbn and YouTube started out as a video dating site. All of these famous names started out moving in on...
Mark Asquith, small business podcast host author
28.12.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Bottle Your Brilliance: From Video Marketing to Media Coverage

There are so many ways in which you can market your business these days but one of the most important, and most overlooked, is video marketing. One of the issues that most of us have with the idea of starting a video marketing campaign is that we don’t...
Mark Asquith author
28.12.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Bottle Your Brilliance: From Video Marketing to Media Coverage

There are so many ways in which you can market your business these days but one of the most important, and most overlooked, is video marketing. One of the issues that most of us have with the idea of starting a video marketing campaign is that we don’t...
Mark Asquith, small business podcast host author
17.12.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Put the Social Back into Social Media

Social media has changed the way many of us interact, do business and, to a degree, live our lives. Networks such as Facebook, Twitter and LinkedIn are fantastic for marketing yourself and your business and newer platforms like Periscope and Blab are o...
Mark Asquith and Tim Elliott talk small business social media author
17.12.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Put the Social Back into Social Media

Social media has changed the way many of us interact, do business and, to a degree, live our lives. Networks such as Facebook, Twitter and LinkedIn are fantastic for marketing yourself and your business and newer platforms like Periscope and Blab are o...
Mark Asquith and Tim Elliott talk small business social media author
26.11.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

The Secrets to a High Converting Website with Trajan King

Getting customers to your website can be a difficult task. There are so many business out there vying for the attention of consumers and these days there are so many ways in which people can find solutions to their problems. But gaining traffic is only...
Mark Asquith author
26.11.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

The Secrets to a High Converting Website with Trajan King

Getting customers to your website can be a difficult task. There are so many business out there vying for the attention of consumers and these days there are so many ways in which people can find solutions to their problems. But gaining traffic is only...
Mark Asquith, small business podcast host author
23.11.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

How to Cultivate Loyal Fans Who Will Grow Your Network For You

The idea of creating a community around your business is something that a lot of us are hesitant about. It may be because we think that it doesn’t really apply to our business, or that it will take a lot of work. However, with the advent of social medi...
Mark Asquith & Stephen Key author
23.11.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

How to Cultivate Loyal Fans Who Will Grow Your Network For You

The idea of creating a community around your business is something that a lot of us are hesitant about. It may be because we think that it doesn’t really apply to our business, or that it will take a lot of work. However, with the advent of social medi...
Mark Asquith & Stephen Key, author author
16.11.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

How to Take Your Podcasting Passion from the Personal to the Professional

Creating a successful business from something that you genuinely have a passion for is the goal of most small business oweners. We all want to make money through sharing our expertise of a particular area in which we’re experts. Not all of us get to li...
Mark Asquith & Steve Lubetkin author
16.11.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

How to Take Your Podcasting Passion from the Personal to the Professional

Creating a successful business from something that you genuinely have a passion for is the goal of most small business oweners. We all want to make money through sharing our expertise of a particular area in which we’re experts. Not all of us get to li...
Mark Asquith & Steve Lubetkin author
29.10.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

How to Win Those Dream Contracts as a Small Business or Startup

We all want to work with the best clients that we possibly can. It’s easy in business to peek over the garden fence and look at who your competitors are working with. If they’ve made deals with some big names in your industry and you haven’t, it can fe...
Small business passionista author
29.10.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

How to Win Those Dream Contracts as a Small Business or Startup

We all want to work with the best clients that we possibly can. It’s easy in business to peek over the garden fence and look at who your competitors are working with. If they’ve made deals with some big names in your industry and you haven’t, it can fe...
Small business passionista, Mark Asquith author
15.10.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Follow-up Success is Easier Than You Think with Amanda Holmes

Making first contact with a prospective new client can be a great feeling, especially if you feel that you’ve quickly built rapport and your product or service will be of real help to the client’s business. Realistically, though, how many times are we ...
Mark Asquith & Amanda Holmes, daughter of Chet Holmes author
15.10.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Follow-up Success is Easier Than You Think with Amanda Holmes

Making first contact with a prospective new client can be a great feeling, especially if you feel that you’ve quickly built rapport and your product or service will be of real help to the client’s business. Realistically, though, how many times are we ...
Mark Asquith & Amanda Holmes author
12.10.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

How I Built My Business By Giving Away Free Money

Building a following or community online is a pretty tough ask these days as the competition for the attention of users is fierce. Everyone seems to be offering more and more in terms of content and value to try and keep people on their sites long enou...
Mark Asquith, entrepreneur & founder of Excellence Expected. author
12.10.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

How I Built My Business By Giving Away Free Money

Building a following or community online is a pretty tough ask these days as the competition for the attention of users is fierce. Everyone seems to be offering more and more in terms of content and value to try and keep people on their sites long enou...
Mark Asquith author
8.10.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Are You Digital Commerce Ready?

Most small business owners know that they need to have an online presence in order to compete and stay relevant. Are we doing enough though? Are we getting the most out of the massive opportunities that come with doing business online? Are we engaging ...
Mark Asquith, small business lover. author
8.10.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Are You Digital Commerce Ready?

Most small business owners know that they need to have an online presence in order to compete and stay relevant. Are we doing enough though? Are we getting the most out of the massive opportunities that come with doing business online? Are we engaging ...
Mark Asquith author
1.10.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

How to Build a Business Based on Earned Trust with Hani Mourra

As small business owners, we all know that gaining a customer’s trust is very important. It’s common sense and it’s covered in all of the business books that we like to read. But, it can be easy to neglect when we’re chasing those sales and trying to g...
Mark Asquith & Hani Mourra from Simple Podcast Press author
1.10.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

How to Build a Business Based on Earned Trust with Hani Mourra

As small business owners, we all know that gaining a customer’s trust is very important. It’s common sense and it’s covered in all of the business books that we like to read. But, it can be easy to neglect when we’re chasing those sales and trying to g...
Mark Asquith & Hani Mourra from Simple Podcast Press author
28.09.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Tooling Up for Digital Dominance

It seems that everywhere we look, there are people who are developing successful businesses and making money online. Blogging, podcasting, publishing – there seems to be so many different options, but there also seems to be a saturation. How can we cre...
Mark Asquith & Anita Campbell from Small Business Trends author
28.09.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Tooling Up for Digital Dominance

It seems that everywhere we look, there are people who are developing successful businesses and making money online. Blogging, podcasting, publishing – there seems to be so many different options, but there also seems to be a saturation. How can we cre...
Mark Asquith & Anita Campbell from Small Business Trends author
14.09.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

If You’re Speaking to Everyone, You’re Speaking to No One

Noise is something that all small business owners must contend with. It’s never been easier to connect with potential customers, but the noise from competitors, social media and other distractions can be deafening. Customers are now attuned to just swi...
Small business geek and all round gent, Mark Asquith author
14.09.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

If You’re Speaking to Everyone, You’re Speaking to No One

Noise is something that all small business owners must contend with. It’s never been easier to connect with potential customers, but the noise from competitors, social media and other distractions can be deafening. Customers are now attuned to just swi...
Small business geek and all round gent author
10.09.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

This is Your Life – Market It! With Stacy Curtis from Write of Your Life

Each one of us, whether we’re small business owners or not, has had our fair share of tough times. Perhaps we’ve been through a painful divorce, or seen one of our business ventures fail. These challenging experiences and potentially painful memories c...
Mark Asquith, small business podcast host and all round nice fella. author
10.09.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

This is Your Life – Market It! With Stacy Curtis from Write of Your Life

Each one of us, whether we’re small business owners or not, has had our fair share of tough times. Perhaps we’ve been through a painful divorce, or seen one of our business ventures fail. These challenging experiences and potentially painful memories c...
Mark Asquith author
3.09.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Cut Through The Noise & Generate Sales

These days, it feels as if every minute of the day some form of advertising or marketing is battling for our attention. Television, radio, mobile, print and online advertising has reached such a level that it can be difficult to focus on any one produc...
Mark Asquith, small business podcast host. author
3.09.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Cut Through The Noise & Generate Sales

These days, it feels as if every minute of the day some form of advertising or marketing is battling for our attention. Television, radio, mobile, print and online advertising has reached such a level that it can be difficult to focus on any one produc...
Mark Asquith author
31.08.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Brand vs Branding – The Vital Difference & Why It Can Make or Break Your Small Business

Brand and branding seem to be used interchangeably in business and society in general. Even if some of us know that there is a difference, that difference can seem a little vague. When we hear either word, most of us will quickly start to think about t...
Mark Asquith, small business geek author
31.08.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Brand vs Branding – The Vital Difference & Why It Can Make or Break Your Small Business

Brand and branding seem to be used interchangeably in business and society in general. Even if some of us know that there is a difference, that difference can seem a little vague. When we hear either word, most of us will quickly start to think about t...
Mark Asquith author
17.08.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Are You an Accidental Content Marketer?

Not only has social media changed the way we live and see the world, but it’s also become a powerful tool for business. There are now more ways to connect with potential clients than ever before but we have all seen examples of social media being used ...
Mark Asquith talks to the Sports Gal Pal herself! author
17.08.2015 https://www.excellence-expected.com/core/wp-content/uploads/2016/08/excellence-expected-marketing-interviews-podcast-cover.jpg

Are You an Accidental Content Marketer?

Not only has social media changed the way we live and see the world, but it’s also become a powerful tool for business. There are now more ways to connect with potential clients than ever before but we have all seen examples of social media being used ...
Mark Asquith talks to the Sports Gal Pal herself! author