Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations


Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.

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Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations share ideas for attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.
🇬🇧 English
last modified
2019-05-08 17:48
last episode published
2019-05-08 05:00
publication frequency
9.06 days
Beth Brodovsky author  
beth@iriscreative.com (beth@iriscreative.com) managing editor  
Beth Brodovsky owner  
Number of Episodes
Detail page
Education Higher Education Government & Organizations Non-Profit Arts



Date Thumb Title & Description Contributors
8.05.2019 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

200 Ways You Are Driving Participation

After five years and 200 episodes, Beth has certainly learned a thing or two (or 200) about participation, such as where it comes from and what it really means. As she turns the final page of the podcast, she reflects on the five principles of partici...
Beth Brodovsky author
24.04.2019 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Discovering the New Power

In today’s world of connectedness and social media, movements can take off in the blink of an eye. But, as the guest of this session Jeremy Heimans posits in his book, “it's only a movement if it moves without you.” Jeremy, CEO of Purpose and co-autho...
Beth Brodovsky author
10.04.2019 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Developing Strategy Doesn't Have to Take a Year

  Sarah Olivieri joins this session to talk all about strategy. How do you create a strategy everyone is on board with and can follow? And, more importantly, how do you even define strategy? Sarah, founder of PivotGround, and Beth explore the link betw...
Beth Brodovsky author
27.03.2019 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Little Wins: Tackling Experimentation One Step at a Time

When it comes to innovation and experimentation, ideas are only half of the challenge. Donna Kastner, founder of Retirepreneur, joins this week’s session to explore the other half: implementation. She and Beth delve into experimentation and how to get ...
Beth Brodovsky author
13.03.2019 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

One Creative Campaign, Hundreds of Hyper-Local Storytelling Opportunities

Jeremiah Lane knows the power of putting a face to the name of an organization. After attending a conference, he came back to the Children's Hospital Foundation, where he serves as Communications Director, with an idea that changed how the organization...
Beth Brodovsky author
27.02.2019 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

DP 195: Finding Great Sources for Content Inside your Team

As many organizations can relate, Julia Toepfer knows that it can be hard to generate the amount of content needed to tell your story when you have a small team. Julia, marketing and online engagement manager at National Immigrant Justice Center, joins...
Beth Brodovsky author
13.02.2019 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Turning Event Givers into Organization Donors

Say you have a great event that brings in big numbers of participants and donations to your organization. What should you do when the event is over to encourage guests and donors who may have given only to support a certain participant to continue givi...
Beth Brodovsky author
30.01.2019 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Detox your Database for Better Conversion

Segmenting your messaging isn’t a new concept—but there are new ways to do it without relying on just demographics. To Amanda Parsons, Associations Coordinator for the Oregon Recreation and Park Association, participation is a spectrum, and that transl...
Beth Brodovsky author
16.01.2019 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Digivols: The Next Level for Social Media Ambassadors

Even for an organization as big as the Red Cross, having a team of volunteers with a wide set of skills can make a huge difference — especially today in digital communications and social media. Sara Falconer, director of digital communications at Cana...
Beth Brodovsky author
2.01.2019 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

How to Create a Killer Email List

What's the secret to creating a killer email list? Believe it or not: The unsubscribe button. Gregg Banse, Director of Marketing and Business Development at the Lake Champlain Maritime Museum, joins this session to explore why quality is greater than q...
Beth Brodovsky author
19.12.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

A New View on Content: Pillar Pages and Topic Clusters

What does content mean today? Jackie Lalley, co-founder of Yodelpop, joins this session to talk all things digital communications and content marketing. She and Beth explore the differences between keywords and core topics, and how they relate to the c...
Beth Brodovsky author
5.12.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Bringing Humor to your Communications and Community

Janni Snider can always find something humorous in a situation. It's this sense of humor she brings to her role as Director of Creative Strategy for the United Methodist Communications that has led the organization to such campaigns as its HulaPalooza,...
Beth Brodovsky author
21.11.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Move over Millennials: Here Comes Gen Z

There's been a lot of focus on millennials—whether it's about avocado toast or how best to attract them to the work your nonprofit does. But there's another generation Aria Finger wants you to keep in mind: Generation Z. Aria, CEO of DoSomething.org, j...
Beth Brodovsky author
7.11.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Re-Branding is Really About Change Management

Re-branding is a term that comes up a lot—but what does it really mean? Amanda Willard joins this session to share her experience with re-branding at Lincoln Park Zoo and why it’s actually about what she calls change management. A re-brand done right r...
Beth Brodovsky author
24.10.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

DP 186: Sparking Participation in a Brand New Audience

The face of fishing and other outdoor water sports has long been typically associated with that of a man. Rachel Piacenza and Kendra Lee from the Recreational Boating and Fishing Foundation join this session to talk about Take Me Fishing, which is run ...
Beth Brodovsky author
10.10.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Data Visualization: Finding the Story in the Numbers

Amelia Kohm, founder of Data Viz for Nonprofits, joins this session to dig into data and visualization. How does data visualization make a difference? Is an infographic the same as data visualization? She explains how a simple chart or graph can tell a...
Beth Brodovsky author
26.09.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Creating a Culture Where Ideas Come to Life

Trying new things can be scary—but often, the payoff is worth it. Jesse Lane of Pure Charity joins this session to explore ways nonprofits can be more innovative and how to create an environment that fosters creativity. He shares how at an organization...
Beth Brodovsky author
12.09.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Does Your Marketing Equal A Big Pile of Tactics?

Do you know the difference between marketing strategy and marketing tactics? Erin Dunkel of RPM Communications joins this week's session to share her view and how nonprofits can better organize their goals—and what they need to do to meet them. She sha...
Beth Brodovsky author
29.08.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Working from Within to Turn Members into Champions

If your employees aren't ambassadors for your organization, how do you expect others to be? Mia Freis Quinn, vice president of communication Plastic Industry Association, joins this session to explore how to empower employees to be the champions of you...
Beth Brodovsky author
15.08.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Making Marketing Work with a Lean Team

When you're in charge of doing just about everything related to communications and marketing for your organization, it may be easy to feel overwhelmed—but not if you can figure out a way to make it work for you and the organization. Stephen Barker wear...
Beth Brodovsky author
1.08.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Focusing on Relationships in a World of Tech

Love it or hate it, technology has made a big impact on communication and relationships. Mark Mehling joins in this session to share his take on whether or not technology has made a positive impact. To him, technology and social media have been "killin...
Beth Brodovsky author
18.07.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Turning Important into Urgent

David Rhode didn't set out with the intention of his organization, Pitch In For Baseball, to become known for its disaster relief efforts. However, the work they do in providing softball and baseball equipment to communities with kids in need hit a hom...
4.07.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Thriving Through a CEO Transition

When your company undergoes a big change—a CEO transition, for example—there are ways to ease your staff, volunteers and supporters through it smoothly. Cassie Dennis, director of agency Monday Loves You, joined this session to share tips and tactics f...
Beth Brodovsky author
20.06.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Turning Staff into Ambassadors for your Brand

Empowering employees to be the best they can be reflects not just in their performance at work, but also in the way they present the work they do to the wider community. Tara Collins, director of communications and resource development for RUPCO, share...
Beth Brodovsky author
6.06.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Putting Personality into Email Communications

Is it possible to add personality to your emails? Nate Adams certainly thinks so. However, he notes, there are ways to do it effectively and still keep your messaging sounding authentic. Nate, chair of communications for Young Involved Philadelphia, jo...
Beth Brodovsky author
23.05.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Combining PR & Social Media to Share your Story Globally

When you're in charge of getting the word out about a global event, what should be your first steps? What tools should you use? Lizanne Pando served as director of communications for the 2015 World Meeting of Families during the papal visit in Philadel...
Beth Brodovsky author
9.05.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Turning Focus into Funding

This week, author Dorie Clark joins Driving Participation to talk about personal branding—on an individual level as well as for an organization. How does a leader's personal brand align with the impression of an organization as a whole? Can they be sep...
Beth Brodovsky author
25.04.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Creating a Sustainable Content Strategy

Julia Campbell has two pillars to her content strategy, which she divulges to Beth on this session of Driving Participation. Julia, an author and nonprofit consultant, joins in to talk about the elements that make up a sustainable content strategy and ...
Beth Brodovsky author
11.04.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

How to Liberate Yourself from Limited Thinking

Monica Montgomery wants to help liberate organizations from what she sees as limited thinking, which could be caused by any number of things. She should know a thing or two about creative thinking as the founding director of the Museum of Impact, which...
Beth Brodovsky author
28.03.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Congratulations on becoming a nonprofit communications director! Now what?

When RoiAnn Phillips became the communications director for HealthConnect One, a newly created position, she had some questions to work out. Namely, what will that mean for the organization? What value will this role bring? She joins Beth to discuss he...
14.03.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Very Tiny Changes That Have Very Big Result

Using a donor's first name on a donation receipt. Making the "donate" big and easy to find. These seemingly small changes can make a big difference in not just improving your organization's donor conversion rate but also the donor’s experience of givin...
Beth Brodovsky author
28.02.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Education, Event and List Builder: Lessons from a Virtual Summit

How do you go about planning a virtual conference? Arianna Rehak brought together speakers and professionals for Surge, an entirely virtual summit spread over the course of a few days, that allowed attendees the chance to join in on educational session...
14.02.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

How Extreme Audience Focus Led to Explosive Event Growth

When you know who is really coming to your events, it can change everything. Not just your message and marketing, but the event itself. After attending our Master Class on Audience Focus, Chris Blockus used what he learned to completely transform the "...
31.01.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Leveraging Connectivity

Are you using LinkedIn to its fullest? Mike Kirby, vice president of business partnerships at Within3, joins in to talk about how to use LinkedIn to its full potential. From advice about targeting potential connections and leveraging your contacts, Mic...
Beth Brodovsky author
17.01.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Peer to Peer is More than Technology

The concept of peer-to-peer is nothing new, but it has certainly changed over the years with the advent of technology. Dorene Ocamb, senior director of integrated marketing at MADD, joins this session to explore what peer-to-peer really is (it's simple...
Beth Brodovsky author
3.01.2018 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

What Tools and Tactics Are You Letting Go?

As we head into 2018, Beth wanted to know: What tactics or strategies are you letting go of? She gathered responses from past Driving Participation guests. From foregoing massive website launches to leaving phonathons in the past to changing up social ...
20.12.2017 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

What Starbucks has Learned about Participation that Nonprofits Should Know

Mike Lenda has experience in both the for profit and nonprofit world through working previously in marketing at Starbucks and now mobilization at Compassion International. He joins in this week to share some practices he learned at Starbucks and how th...
Beth Brodovsky author
6.12.2017 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Moving out of the Culture of Poverty

On the outside, Philadelphia's 30th Street Station is just a big train station. But for Sarah Davis, director of development for the city's University City District, it represents a connection to lifelong employment and exit from poverty in some cases,...
Beth Brodovsky | Iris Creative author
22.11.2017 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

DP 162: The Intersection of Development and Communications

Some organizations suffer from failure to see things as the donors themselves see it, notes Nick Ellinger on this week's session. Nick, vice president of marketing strategy for DonorVoice, joins in to talk about how to create a connection between devel...
8.11.2017 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Turning Advocates into Champions for your Message

Jill Knaggs knows the perception about manufacturing typically evokes a sort of dingy image. But she also knows the industry is anything but dingy. She joins this session to talk about a campaign she coordinated as communication and marketing manager f...
Beth Brodovsky author
25.10.2017 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

DP 160: Branding Gets You to the Starting Line

As Jen Martindale will say, having a brand strategy in place just the starting line—not the finish line. She helped the Yerba Buena Center for the Arts undergo a total rebranding, which doesn't mean a new logo. As Chief of Marketing, she helped the org...
11.10.2017 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

Building Buy-In for the Value of Risk

Will Dennis wants people in leadership positions to come from a place of 'yes.' With a background in theater and improvisation, Will, manager of the Prep Fund at St. Joseph's Preparatory School, knows the notion of "yes" and taking a risk on an idea is...
Beth Brodovsky | Iris Creative and Nonprofit Toolkit author
27.09.2017 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

DP 158: Working Wikipedia as a Content Outlet and SEO Strategy

This week, Beth is back with the team from Chemical Heritage Foundation. This time, she talks with Shelley Wilks Geehr, director of the Roy Eddleman Institute, about the roles of social media and digital content for the museum. Shelley explores the var...
13.09.2017 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

DP 157: Creating a Bigger Impact Through Collaboration

When you start a new project—like a new exhibit at a museum—you might look at what other organizations are doing, and that can be a good thing. This session is all about collaboration—both internally and externally—as Elisabeth Berry Drago and Rebecca ...
30.08.2017 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

DP 156: Creating Emotional Traction

It's easy to think of branding as something superficial. But at its core, a brand is really just a relationship, as Cynthia Round explains on this week's session. A brand creates an inherently emotional connection that inspires loyalty and ongoing acti...
16.08.2017 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

DP 155: Fueling Exceptional New Member Experiences

Amanda Kaiser, qualitative member researcher with Smooth the Path, has done more than 300 interviews with members of associations to understand their worries, challenges, problems and experiences with the association to determine why they do or don't e...
2.08.2017 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

DP 154: Avoiding the Spam Filter

Are you struggling to reach your audience through email? Spencer Brooks from Brooks Digital joins in this week to talk about how your emails can be of value to your subscribers. He talks about what it takes to get your emails into people's inboxes and ...
19.07.2017 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

DP 153: Lead Like a Champion

Anika Rahman has worked with such organizations as Rainforest Alliance, the Ms. Foundation, and the United Nations Population Fund. She joins this session to talk about the different facets of leadership, from how leadership is different for men and wo...
5.07.2017 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

DP 152: Buying into Yourself as a Leader

What makes a good leader? Sandy Rees jumps in this week to talk about getting into the mindset of being a good leader—especially if you don't see yourself as one at first. Leaders set the tone of the organization, and Sandy gives tips about how to buy ...
21.06.2017 http://static.libsyn.com/p/assets/8/a/5/5/8a5562fa227f544e/PodcastCover.jpg

DP 151: Communication Starts with Trust

Breast cancer. Cáncer de mama. Cancer du sein. This week on Driving Participation, Beth is joined by Janine Guglielmino and Myriam Siftar from Living Beyond Breast Cancer (LBBC). They talk about a recent project they completed in which LBBC materials a...