Book Launch Show

https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Follow along as book launch expert Tim Grahl teaches you the fundamentals of launching a bestselling book. Based on his work with hundreds of authors and launching dozens of top New York Times, Wall Street Journal, and other bestselling books, he will share the insights and step-by-step tactics you can use to launch your own successful book.

0 Likes     0 Followers     1 Subscribers

Sign up / Log in to like, follow, recommend and subscribe!

Website
http://booklaunchshow.com
Description
Follow along as book launch expert Tim Grahl teaches you the fundamentals of launching a bestselling book. Based on his work with hundreds of authors and launching dozens of top New York Times, Wall Street Journal, and other bestselling books, he will share the insights and step-by-step tactics you can use to launch your own successful book.
Language
🇬🇧 English
last modified
2019-07-10 10:00
last episode published
2019-07-09 10:30
publication frequency
18.78 days
Contributors
Tim Grahl author  
Tim Grahl owner  
Explicit
false
Number of Episodes
51
Rss-Feeds
Detail page
Categories
Business Education Management & Marketing Training Literature Arts

Recommendations


Episodes

Date Thumb Title & Description Contributors
9.07.2019

Working With A Marketing Coach

Sooner or later you're going to need to hire someone to help you with your marketing activities. When that time comes, you'll need to know what questions to ask and what kind of services to expect. This week, Certified Book Launch Coach, Sue Campbell, ...
Tim Grahl author
2.07.2019

Author as Entrepreneur

How can writers use the storytelling skills we already have, to market our books and grow our businesses? This week, Valerie interviews Jarie Bolander, a fellow Certified Story Grid Editor who helps business owners tell better stories about who they ar...
Tim Grahl author
25.06.2019

Bonus Episode - Amazon and Facebook Ads

As part of her 10K strategy, Valerie is considering using adverts, but there's a whole lot she doesn't know. So, this week, she sits down with Mark Dawson for some expert (and eye opening) advice about Amazon and Facebook ads.
Tim Grahl, Valerie Francis author
19.06.2019

Valerie's 10K Strategy

How do you get 10,000 pairs of eyeballs on your book? This week, Valerie came up with a strategy. Does Tim like it? Or, are there improvements to be made?
Tim Grahl, Valerie Francis author
28.05.2019

Start At The End

As Valerie continues to wrap her head around sales, Tim advises her to find the nerds first and craft a pitch that will grab their attention. What's the best way to do this? Start at the end and work from there. Tune in to find out how.
Valerie Francis, Tim Grahl author
21.05.2019

The Single Most Important Thing To Do

This week Tim and Valerie talk about the elephant in the book marketing room; asking people to buy your book. If earning a living from your writing is your goal, you have to do it eventually. So, when it comes time to sell your book what is the single ...
Valerie Francis, Tim Grahl author
14.05.2019

How To Build A Tribe

How do you create a following of diehard fans so that you don't have to rely on an algorithm to find new readers? It doesn't happen overnight, but there are things you can do (that don't take a lot of time or cost a lot of money). In this week's podcas...
Valerie Francis, Tim Grahl author
7.05.2019

The Magic Number

Tim called his book Your First 1,000 Copies, but why a thousand? Does that number have to come from sales or can they be free downloads? Do authors need to move 1,000 copies within any particular timeframe? For answers to these questions and more, tune...
Valerie Francis, Tim Grahl author
30.04.2019

What business are you trying to build?

This week, Tim tells Valerie to not market a book that she's written. Why would he say this and how could this advice help her find readers and grow her business?
Valerie Francis, Tim Grahl author
24.04.2019

Asking for Blurbs

Have you ever bought a book because the front or back cover contained an endorsement quote from a notable author or journal? Ever wonder how to get those blurbs for your book? If you have, this episode is for you.
Valerie Francis, Tim Grahl author
16.04.2019

Outreach, Outreach, Outreach

This week, Valerie and Tim take another look at the Connection System. Now that permission and content are in place, it's time to drill down on outreach. How do you figure out where your readers are and how do you know which outreach activities work be...
Valerie Francis, Tim Grahl author
9.04.2019

Innovative Marketing Ideas

This week, Valerie thinks outside the box and proposes a very different way to present author updates to her audience. Has she innovated an idea, or is she completely off the mark. Tune in to find out.
Valerie Francis, Tim Grahl author
2.04.2019

Turn One Marketing Idea Into Many

Valerie has started a book club for her mailing list subscribers. How can she turn that one marketing idea into many so that, without a lot of extra effort, she has can exponentially grow her audience and author platform?
Tim Grahl, Valerie Francis author
26.03.2019 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Building Your Platform at Live Events

In this special episode, recorded Live in Nashville, Tim explains how authors can leverage in-person events to develop their platform and grow their audience.
Tim Grahl author
19.03.2019 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Booking Podcasts, Starting Book Clubs

Valerie's outreach to podcasts has been a success! Find out what she did to get bookings and hear her plan for starting a Book Club to attract readers and develop a long term relationship with them.
Tim Grahl author
12.03.2019 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Becoming a Podcast Guest

It's finally time for Valerie start her outreach activities! Now that she has a list of podcasts, what's the best way to contact them? What should she say when she reaches out to them? Tune in to find out.
Tim Grahl author
5.03.2019 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Is your website doing what it needs to do?

Valerie has done a lot of work to improve her website, but she's still missing some key strategies to get readers on her mailing list. Are you doing everything you can to convert your subscription rates? Tune in to find out!
Tim Grahl author
26.02.2019 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Creating Detailed Personas

The more specific you are about your ideal readers, the more likely you are to find them. This week, Valerie gets super specific about who she's trying to reach and she's come up with a great tool to help you. She's also redesigned her website. Is her ...
Tim Grahl author
19.02.2019 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Should authors have a blog?

Blogging has changed dramatically in the last 10 years, so should Valerie be blogging or is it a waste of her time? Tim talks about what blogs do best and how Valerie can make the most of them.
Tim Grahl author
12.02.2019 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Essential Elements of an Author Website

As Valerie continues to revamp her website, Tim advises what should be on her homepage and how she can optimize the site to build her mailing list.
Tim Grahl author
5.02.2019 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Personas

Developing reader personas is a fantastic way to jump start your book marketing activities. In this episode, Tim teaches Valerie what personas are and how to design them.
Tim Grahl author
29.01.2019 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Merchandising Options with Kobo

Merchandising is a key strategy in any book marketing plan. Mark Leslie Lefebvre teaches Valerie how merchandising works at Kobo and how authors can get it working for them.
Tim Grahl author
22.01.2019 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

The Kobo Difference

This week, Valerie interviews Mark Leslie Lefebvre to find out how to leverage Kobo to increase her global book sales. If your book marketing strategy is focused only on Amazon, you're leaving money on the table.
Tim Grahl author
25.12.2018 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Identifying Your Ideal Reader

Before Valerie can really dive into outreach, she needs to get very specific about who her ideal reader is. She's not writing for everyone, and neither are you.
Tim Grahl author
18.12.2018 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Beginning Outreach Activities

What kinds of outreach activities should Valerie do to market her fiction, and why?
Tim Grahl author
11.12.2018 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

A Common Book Marketing Mistake

Random marketing activities bring random results. This week Tim helps Valerie focus her efforts; what should she be doing and why?
Tim Grahl author
4.12.2018 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Dealing with Multiple Genres and Pen Names

What's the best way to market your books when you write across genre? What do you do when you write under more than one name?
Tim Grahl author
27.11.2018 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Connection System 101

What are the 3 things every author needs to build a successful marketing platform? Tim walks Valerie through each of these and how to identify the different areas.
Tim Grahl author
20.11.2018 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Where do we start?

Pretend you're an author stuck on their marketing and now sure what to do next. That's the new format for the Book Launch Show.
Tim Grahl author
12.07.2018 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

The book is out!

My new book, Running Down a Dream, is now out! In this episode I share an extended excerpt from the audiobook. runningdownadream.com
Tim Grahl author
25.06.2018 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Getting Blurbs, Audiobooks, Trade vs Indie Publishing, and more

We're getting close to the pub date for RUNNING DOWN A DREAM and I've made a lot of progress on the launch. In this episode I discuss how to get blurbs, recording an audiobook, choosing indie vs trade publishing, creating a media kit, and a lot more.
Tim Grahl author
15.05.2018 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Blurbs and Beginning Outreach

The manuscript is done and off to the copy editor, so now it's time to start getting blurbs and starting outreach.
Tim Grahl author
12.04.2018 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Planning My Book Launch

With my next book, Running Down a Dream, being published on July 11th, I'm now in book launch mode! This week I talk about the origins of the book, my overall plan to launch this book, and my emotions around launching such a personal book.
Tim Grahl author
5.04.2018 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Outreach 101, Plus My Next Book Launch

My next book, Running Down a Dream, will be published on July 11th. Follow along for the next three months as I plan and execute the launch. In this episode, we start talking about the importance and basics of Outreach.
Tim Grahl author
1.04.2018 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Self-publish the Right Way with Michael Bungay Stanier - Part 3

In Part 3 Michael Bungay Stanier continues sharing the do's and don't's of a self-publishing book launch. See more at booklaunch.com/podcast
Tim Grahl author
31.03.2018 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Self-publish the Right Way with Michael Bungay Stanier - Part 2

In Part 2 Michael Bungay Stanier continues sharing the do's and don't's of a self-publishing book launch. See more at booklaunch.com/podcast
Tim Grahl author
30.03.2018 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Self-publish the Right Way with Michael Bungay Stanier - Part 1

Michael Bungay Stanier has done both traditional and self-publishing, and with his latest book he's had the most success. Follow along as he shares the do's and don't's of a self-publishing book launch. See more at booklaunch.com/podcast
Tim Grahl author
22.05.2017 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Book Launching on Kickstarter - Part 3

Charlie and I continue our discussion on how to successfully launch books on the Kickstarter platform. We talk through how to count the cost of your campaign, how to pick the right funding levels, and how to ensure that your project gets funded.
Tim Grahl author
1.05.2017 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Book Launching on Kickstarter - Part 2

Marketing and launching a book on Kickstarter. This is a conversation with Charlie Hoehn on the ins and outs of what it takes to launch successfully.
Tim Grahl author
11.04.2017 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Book Launching on Kickstarter - Part 1

Have you ever thought about launching a book on Kickstarter? Or even running your own crowd funded book project? Book marketing expert and friend Charlie Hoehn joins me to discuss his latest project and how he's leveraging Kickstarter for the launch.
Tim Grahl author
24.02.2017 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Email Marketing and Book Launches

Email marketing is your #1 tool in selling more books. In this episode I discuss how to get your email list up and running and get your first 100 subscribers. See more at booklaunchshow.com.
Tim Grahl author
17.02.2017 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Social Media and Book Launches

How does social media play into your overall author platform and book launch goals? In this episode I break down the truths and myths around social media. See more at booklaunch.com.
Tim Grahl author
10.02.2017 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

What is an author platform?

Every author has to solve three problems in order to build a platform that reliably sells books.
Tim Grahl author
29.12.2016 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Your Questions, My Answers - Part 2

What is the best time of year to launch your book? How do you prove that people bought your book? How fast can I expect to grow? These questions and more are answered in this episode.
Tim Grahl author
27.12.2016 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Your Questions, My Answers - Part 1

How much time should I spend on marketing? How do I move to the Long Game launch? Should self-pub authors focus on pre-orders? These questions and more get answered.
Tim Grahl author
22.12.2016 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Getting Fans and Influencers to Help

There are two groups of people you want spreading the word about your book... fans and influencers. One is pretty easy and straight forward, the other... is not! Tim walks you through each of these and how to best approach it.
Tim Grahl author
20.12.2016 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

How to Get Fans to Buy Your Book

Why should anyone buy your book right now? It's going to be available forever. It's too easy to put the book on their wish list and then never get around to buying it. How do you trigger people to buy now instead of waiting until later?
Tim Grahl author
15.12.2016 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

The 4 Types of Book Launches

There are 4 types of book launches and you need to know which type you are running before you start making any plans.
Tim Grahl author
12.12.2016 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

Strategy, Tactics, Fans, and Influencers

What is the difference between Strategy and Tactics and Fans and Influencers? And how does this apply to your book launch?
Tim Grahl author
12.12.2016 https://media.simplecast.com/podcast/image/2501/1480610637-artwork.jpg

#1 Thing for a Successful Launch

What is the #1 most important thing for a successful launch? The answer may surprise you...
Tim Grahl author