Authority Alchemy with Brian Horn and Jack Mize

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The Authority Marketing Show for positioning yourself as the #1 authority in your industry. Quickly turn your prospects into clients and clients into raving fans who can't help but see you as the expert. Discover more and claim your authority at AuthorityAlchemy.com.

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Website
https://authorityalchemy.com
Description
The Authority Marketing Show for positioning yourself as the #1 authority in your industry. Quickly turn your prospects into clients and clients into raving fans who can’t help but see you as the expert.
Language
🇬🇧 English
last modified
2019-05-08 21:56
last episode published
2016-06-03 16:17
publication frequency
16.89 days
Contributors
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author  
authorityalchemyops@gmail.com (Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants) managing editor  
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants owner  
Explicit
false
Number of Episodes
57
Rss-Feeds
Detail page
Categories
Business Education Management & Marketing Training Business News

Recommendations


Episodes

Date Thumb Title & Description Contributors
3.06.2016 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

How to Start a Podcast That Will Attract More Clients…The Easy Way

Getting noticed is becoming increasing difficult in the competitive markets of today. In years past, a blog might set you apart from your competitors, while today it’s a requirement for basic operation. That’s right. In this day and age, you have to do...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
23.05.2016 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Solopreneur Marketing Plan for the Unemployable

We'll get into the solopreneur marketing plan later in this post, but first I want to share something. Recently, I realized I’m unemployable. Not employable in the conventional sense, anyway. The good news is that being unemployable doesn’t mean you ha...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
9.05.2016 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

How Brad Costanzo Will Wrap Your Business In Bacon

If you had a near photographic memory of every marketing strategy you've ever tested, used or even heard of…how strong of a marketer do you think you'd be? We have that guy on the show today. His name is Brad Costanzo, and he is the host of the Bacon W...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
19.04.2016 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Authority Hacks To Increase Website Engagement

In today's podcast episode, we go over 6 specific authority hacks to increase website engagement. Press ‘Play” below to start listening now! You’ve probably already created an easy to navigate and informative website with awesome content. Now, you want...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
5.04.2016 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

6 Steps To Get New Clients With Authority Content Marketing

In today's show, we go over how you can create your first authority content marketing campaign. Authority Content Marketing is a series of content pieces that are specifically designed to increase your authority positioning. This is type of campaign is...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
29.03.2016 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Digital Marketing Checklist for Local Businesses

Take the red pill, and you can keep reading this post. Or take the blue pill, leave this site, and stay in wonderland forever. Well…that's a little dramatic, I guess. But one of my top 5 movies, and I'm a big dork. Plus it's my site.  🙂 But seriously, ...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
22.03.2016 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Get Local Media Coverage For Clients (Or Even For Yourself)

As a marketing consultant, you likely focus on social media, SEO and email campaigns. But do ever think about how to get local media coverage for clients, too? While these are traditional marketing methods are great to develop your client's brand, and ...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
15.03.2016 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Become A Contributor for Forbes (And 8 Other Authority Sites)

At some point in your professional life, you've probably wondered how to become a contributor for Forbes Magazine. Or maybe Inc, Fast Company, or even Entrepreneur. It's powerful exposure and authority positioning.  Every time I write for Entrepreneur,...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
8.03.2016 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

A Simple Authority Marketing Offer You Can Test

In today's episode we go over a simple authority marketing offer you can make to your existing clients (or even new prospects) today….by just making a “small bet”. What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, ...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
1.03.2016 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

The 7 Apps We Rely On To Run Our Marketing Agency

We are living through an extraordinary moment in human history. Technology is advancing faster than ever before. Just a handful of years ago, you were the cool guy if you had a beeper. Now, its impossible to get by with out a smartphone with a huge dat...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
23.02.2016 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

The State of Authority Marketing

Welcome to the State of Authority Marketing Address of 2016. This extremely important episode will cover the 7 most important things you can do in 2016 to position yourself as an expert in your industry.   We are living through an extraordinary moment ...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
16.02.2016 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

The 8 Required Elements of The Perfect Lead Gen Page

The first impression your users get of your products and services is typically through some type of lead gen page they land on. Those very  pages you’ve been feverishly tweaking away at and — we presume — constantly analyzing. But we’re betting that ma...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
9.02.2016 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Vanity vs Positioning

Vanity is the reason many think is the reason to work toward influencer status. Julian Casablancas, leader singer for The Strokes said, “” So the reason behind the desire to become an influencer CAN'T be vanity. It must be for POSITIONING. You have to ...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
2.02.2016 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Becoming An Influencer On Social Media

In this episode we have Ryan Stewman of HardcoreCloser.com joining us as a guest host.  He helps us dig into how anyone can become an influencer using social media. We start off with Brian explaining Hollywood’s proven method of storytelling. Then, how...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
26.01.2016 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

The New Way To Use Press Releases

If you thought Press Releases were dead because the SEO world pronounced them so when Google wiped out their strength as a source of backlinks, then you were probably never using them to their highest and most profitable effectiveness in the first plac...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
19.01.2016 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

How to Stand Out & Get Booked on Radio and Podcast Shows

While podcasts have been around for about a decade, there’s been a surge in listenership in the last couple years that’s getting a lot of attention from business owners, celebrities, advertisers, and consumers alike. The percentage of Americans who hav...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
12.01.2016 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Book Publishing for the Digital Attention Span Economy

In today's episode we talk about how to write and publish a book that can help position you as an influencer for the Digital Attention Span Consumer using the One Problem-One Solution Book Formula…even if you aren’t a writer We have a VERY different ta...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
5.01.2016 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

The Digital Attention Span Content Formula

Are you trying to sell with your content..or are you trying to influence? Now, we aren't talking about sales pages or sales emails…you should focus 100% on trying to close the deal in both those cases. But, influencer content isn’t about creating an im...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
29.12.2015 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Focus on Less to Influence More

Diamonds, a newborn baby, Spud Webb, dynamite…and even Tattoo from Fantasy Island. Big things can come in small packages. One of these things is the second “Pillar of Authority Marketing” known as micro-specialization. Basically, micro-specialization i...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
22.12.2015 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

4 Instant Influence Triggers For The Digital Attention Span Consumer

Listen to this episode to learn 4 Instant Influence Triggers you need to know to become a powerful influencer in the Digital Attention Span Economy. The post 4 Instant Influence Triggers For The Digital Attention Span Consumer appeared first on Authori...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
15.12.2015 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Being an Influencer vs Calling Yourself Expert

In Episode 32, we go into how to start positioning yourself as an influencer, the drawbacks of trying to be the expert and how the "Impostor Syndrome" is hurting so many entrepreneurs. The post Being an Influencer vs Calling Yourself Expert appeared fi...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
8.12.2015 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Becoming an Influencer in the Digital Attention Span Economy

In this episode, we begin a new series revealing 7 concise and impactful strategies on how to become an influencer to today’s short attention span consumers. The post Becoming an Influencer in the Digital Attention Span Economy appeared first on Author...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
14.07.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

How to Make People Like You

On episode #30, we are talking about how to get people to like you. This can apply to anyone in your life, from your family and friends, to business associates and potential clients. The post How to Make People Like You appeared first on Authority Alc...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
8.07.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

I Hate Selling

In episode #29, we are getting into sales around pop culture and how classic successful salesmen are portrayed in movies. This week, we are talking about what most people dread, but is most important in any businesses – sales. Being a salesman has ofte...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
10.06.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Building Authority with an Email List

Last week we talked about getting people to opt-in and capturing their emails. So what do you do next after you build up your email list? In episode 28 we’ll be covering what to do after you've built your email list, how to build authority with your li...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
3.06.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Selling the Opt-in

In episode #27, we are getting into some more of the tactical stuff and some of the how-to’s that you guys have been asking for. This week, we are talking about an important topic close to our hearts – lead generation and opt-ins. One of the biggest mi...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
29.05.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Tai Lopez, The Digital Renaissance Man

In this special episode of “Profiles of Authority” we talk to Tai Lopez. Tai is an aspiring renaissance man that's the author of a few books on unrelated subjects, a member of MENSA: the high IQ society, a self made millionaire before the age of 30, a ...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
13.05.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

How to Create Your Bio Page

This week, we are talking about creating your bio page. When writing a “Bio” or “About Me,” most people wait until the very last minute to throw a few things together, neglecting the importance of this page.  In reality, it is one of the most visited p...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
6.05.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

5 Mistakes When Acting Like An Authority

In Episode #25 we reveal the five common mistakes people make when they are attempting to act and look like an authority. We’ll describe the importance of simplicity. Your pitch should be so simple that a ten year old could understand it. You’ll learn ...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
28.04.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

How to Inspire Others

In this week’s episode, we really dig into what it means to be an authority that inspires others and what the characteristics of an educator and advocate are. We’ll discuss what to do, and more importantly, what not to do when you aim to inspire people...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
22.04.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

How to Tell a Story

In episode # 23, we are talking about how to tell a story with your content; whether it’s a blog post, podcast, speech, or a sales pitch. We discuss how much detail you should add to each one of your stories and why. While it is important to use detail...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
15.04.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Selling with Authority

In this episode, we switch gears and discuss the most important, yet sometimes dreaded, part of any business…you guessed it, sales. We'll talk about the role sales play in our everyday lives and why you love them or hate them. We’ll break down sales in...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
8.04.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

The Cost of Authority

In Episode #21, we're going to start discussing the real cost of creating and establishing your authority. We explain the two most valuable commodities in your life: time and money. Both of them are limited resources and both can have dramatic impact o...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
1.04.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Fast Authority vs. Slow Authority

In Episode #20, we're going to start discussing the differences between fast authority content and slow authority content. We explain how fast authority triggers and slow authority triggers happen on a psychological level. We'll talk about when you sho...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
25.03.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

David Neagle Reveals The Secret of Quantum Success

In this episode of Profiles of Authority, we talk to David Neagle. David Neagle is known as the Million Dollar Income Acceleration Mentor and Best Selling author of The Millions Within. David teaches entrepreneurs and commission-based sales professiona...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
11.03.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Adding Authority to Your Content

In Episode #19, we're continuing our Authority Content series by detailing exactly how you can add authority to your content. We explain how to make the core focus of your content really becoming the educator and advocate for your audience. We'll talk ...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
4.03.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

The Authority Content Mindmap

In Episode #18, we're continuing our Authority Content series by  laying out a mindmap (download it here) on how to claim your authority through re-purposing content. We actually get into the tactical side of what to do with it, where to put it, and ho...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
25.02.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

The Content Hat Trick

In Episode #17, we're continuing our Authority Content series by giving you the secrets to re-purposing your existing content. You'll find out the secret to “The Content Hat Trick”, by learning how to create content that you can use in at least three d...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
18.02.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Going Beyond the Logos: How to Develop Your True Authority

In Episode #16, we're kicking off our Authority Content series by going into great detail about how you can put yourself out there as an educator and advocate for your audience. We'll explain how to develop your authority avatar and project your voice ...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
11.02.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

The Environment of the Authority

In Episode #15, we delve into the impact that your environment and surroundings can have on your outlook, and how that can affect your success and well being. We'll explain how to systematically recognize and eliminate the toxic people in your life and...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
4.02.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

5 Keys To Develop Your Own Micro Specialization

In Episode #14, we return to the topic of Micro-Specialization and divulge 5 key secrets to developing your own brand. We’ll describe the importance of finding a good coach who will tell it like it is, and push your boundaries. You’ll learn how to avoi...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
28.01.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Framing Your Value

In Episode #13, we get down to the nitty gritty on how to frame your value and become a trusted and relied upon authority in your field We'll explain the difference between becoming someone's servant and becoming their savior, and how that can pay off ...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
21.01.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Wishes… Or Goals?

In Episode #12, we unlock the secrets on how to transform those New Year's resolutions you've made into real, obtainable goals. We'll explain how to change your goals into the processes and actions that are necessary to make your dreams come true. You'...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
14.01.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Authority Mindset: Inside the Mind of Your Prospects and Customers

In Episode #11 we go into great detail about the four questions that will revolutionize the type of engagement that you get with your prospects. We'll explain the steps you can take to educate your potential clients and let them feel like you are an ad...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
9.01.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

The Death and Rebirth of Garrett J. White

This is the third installment of our special series, “Profiles of Authority“,  where we share an interview with someone that has demonstrated the ability to position themselves as an authority of their industry. Today we talk to Garrett J. White, the “...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
7.01.2014 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

How to Add Authority to your Presentations

In Episode #10 we explain precisely how to add authority to your presentations and webinars, and how to cement yourself as a reliable authority in your field of expertise. We start things off by explaining some of the worst case scenarios, what NOT to ...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
31.12.2013 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Authority Mindset: Which “Authority” Are You?

In Episode #9 we reveal the four most prominent authority “personas” and why specifically crafting yours will be worth your time 10x over. We kick off the episode by revealing that you want to be considered a guru by others, it is NOT in your best inte...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
23.12.2013 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Authority Marketing and Building a Passionate Following on Facebook

In Episode #8 we uncover how you can capture incredible authority and drive engagement to your brand using a few simple Facebook strategies. We get this episode started by discussing the most powerful attributes of Facebook and why this platform is a P...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
17.12.2013 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

How to Get More Speaking Engagements With Authority Marketing

In Episode #7 we dig into how to get speaking engagements using  the same authority marketing techniques we discuss every week on this show. To start we totally dispel the myth that paid speaking appearances is where the money is…it's not. We go over 8...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author
12.12.2013 http://000podcasts.s3.amazonaws.com/aa_podcastcover_2016.jpg

Doug Clark – Profiles of Authority

This is the second installment of our bonus, “Profiles of Authority” series. In this series we share an interview with someone that has demonstrated the ability to position themselves as an authority of their industry. Today we talk to Doug Clark, star...
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants author